Ruby Hotels to arrive in Scotland

Following successful openings in London and Dublin, Edinburgh is next on the list for Ruby Hotels. At the end of 2025, the lean luxury group will open a Ruby hotel with around 300 rooms in the Scottish capital. Here’s what we know…

Ruby Lucy London red bar with swings and seating

The expansion of the Ruby Group, under the leadership of founder and CEO Michael Struck, is progressing rapidly despite the challenges in the European hotel market. The new Ruby Hotel in Edinburgh will be located directly on the famous shopping street of Princes Street, with plans for around 300 rooms across seven floors. The hotel will feature a rooftop terrace with panoramic views of both the World Heritage Edinburgh Castle and Edinburgh Old Town. The public areas will include a 24/7 bar which, like the rooms themselves, will follow Ruby’s Lean Luxury philosophy.

guestroom in ruby Lucy London

Image credit: Ruby Lucy London

The new hotel will be a conversion with partial new construction of three connected buildings. With its extensive in-house expertise of converting existing buildings, Ruby was able to convince Hunter REIM, Scotland’s leading independent real estate investment management company based in Edinburgh, to be its partner.

“The hotel market in Edinburgh has proven to be very robust in the past, shows sustainable growth and offers a lot of potential for our concept, especially in the affordable luxury segment,” commented Julian Mörs, Group Director Development at Ruby. “We are very excited to enter the Scottish market with this great project.”

colourful seating in the bar in Ruby Lucy London

Image credit: Ruby Lucy London

“Hunter REIM is delighted to be able to announce the next step in the regeneration of Princes Street in Edinburgh with the announcement of a new Ruby Hotel and associated retail development at 104 -108 Princes Street. We believe we can deliver a significant improvement in the streetscape in Princes Street and, importantly, retain some retail space as part of the development”, said Andrew Moffat, Head of Real Estate and Investment at Hunter REIM.

Founded in 2013, the group already operates 15 Ruby hotels, with a further 19 hotels under construction or in the planning phase. Ruby is currently expanding into Asia with the joint venture Ruby Asia, founded in 2018. The Edinburgh project in the Ruby pipeline is slated to open in Q4 of 2025

Main image credit: Ruby Lucy London