Aparthotel chain Roomzzz is to make its move into the London market with its new aparthotel in Stratford, scheduled to open in March 2017.
The new Roomzzz London Stratford is to consist of 87 luxury rooms at the new-build site on West Ham Lane. The brand is hoping to capitalise on the continued post-Olympic regeneration of the area.
Mark Walton, Chief Operating Officer of the brand, commented: “As our first venture in London, the hotel’s opening is a major milestone for Roomzzz Aparthotels as a brand, raising our profile and appealing to a new audience.
“We aim to follow on from the success of our existing sites in Chester, Leeds, Manchester, Newcastle and Nottingham, and continue to grow in this ever popular market. As well as London Stratford we have a number of other projects in the pipeline, with three additional sites planned for Liverpool, Manchester Corn Exchange and York.”
The opening will also mark the debut of the group’s new generation identity and interiors, which will be rolled out to existing locations from January.