New York based Rockwell Group has named three new partners with the promotion of key team members: Brad Zuger, Eva Longoria, and Francesco Bartolozzi…
As Rockwell Group continues to push the boundaries of experiential design, David Rockwell and partners Shawn Sullivan and Greg Keffer are excited about the addition of Zuger, Longoria, and Bartolozzi to the partnership, which underscores the firm’s commitment to innovation and growth for the next 40 years.
In their new roles, Zuger, Longoria, and Bartolozzi will continue leading their respective studios while also spearheading firm-wide initiatives that will advance Rockwell Group’s creative evolution and global expansion. Their leadership marks an exciting new chapter as the firm continues to redefine the boundaries of architecture and design.
“Brad, Eva, and Francesco embody the design excellence, innovation, strategic thinking, and mentorship that define Rockwell Group,” said David Rockwell, Founder and President of Rockwell Group. “Their leadership and expertise have been instrumental as we’ve continued to grow our practice and to think about design in new ways. As a firm, we have long focused on the intersections of different practice areas. Brad, Eva, and Francesco are bold, creative designers–the kind that our clients expect when they collaborate with Rockwell Group, and that we expect of ourselves.”
Image credit: SLS Barcelona
Brad Zuger’s portfolio spans a diverse range of projects, from high-end hospitality to dynamic public spaces to residential buildings in the U.S. and Asia. His recent work includes COQODAQ in New York, COTE Vegas, 550 Madison, Seahorse at W New York – Union Square, and The Willow Residences and JEM Miami. With nearly 20 years of experience in creating design concepts that inspire curiosity and incite meaningful human connection, Zuger applies a rigorous, narrative-driven approach that has resulted in some of the world’s most memorable built environments.
“Rockwell Group’s collaborative approach to design fosters creativity at every level,” said Zuger. “I’m honoured to step into this role and contribute to the firm’s continued success.”
Rockwell Group’s Madrid studio is led by Eva Longoria, where she oversees an array of commercial and residential projects across Europe and beyond. A native of Spain who graduated from Parsons School of Design in New York, Longoria has played a vital role in projects such as SLS Barcelona, Nobu Hotel Barcelona, Gran Hotel Inglés in Madrid, JW Marriott Madrid, a new concept for OHAI Resorts, a hospitality project in Mallorca opening in 2025, along with several high-profile developments across Spain and Portugal.
“Rockwell Group has given me the opportunity to bring my ideas to life in incredible ways,” said Longoria. “I’m thrilled to take on this new role and continue to help shape the future of the firm abroad.”
Image credit: JW Marriott
Francesco Bartolozzi is recognised for his expertise in crafting immersive environments for a broad range of clients, from boutique hospitality spaces to large-scale resorts. His dedicated hands-on approach is evident in projects such as Fontainebleau Las Vegas, Miru at The St. Regis Chicago, Vidanta properties in Mexico, Chicago’s riverfront RPM venues, and dining spaces at Newark Airport’s Terminal C. He brings a global perspective to Rockwell Group’s design philosophy.
“Being part of Rockwell Group’s evolution has been an incredible journey,” said Bartolozzi. “I look forward to continuing to shape environments that inspire and connect people.”
Based in New York with satellite offices in Madrid and Los Angeles, Rockwell Group specialises in a wide array of work from luxury hospitality, cultural, and healthcare projects, to educational, product, and set design. Founded in 1984 by David Rockwell, the 350-person studio takes a cross-disciplinary approach to its inventive array of immersive projects. Crafting a unique and individual narrative concept for each project
is fundamental to Rockwell Group’s successful design approach.
Main image credit: Rockwell Group\
