As the leading bathroom brand in the Brazilian market, Roca has unveiled a new brassware factory in the north east of the country. Spanning 50,000 square metres, the plant includes production and warehousing facilities for Roca brassware which is manufactured specifically to meet the demands of the Brazilian people in terms of functionality and design. Located in the town of Vitória de Santo Antão, the facility is one of the industry’s most advanced factories in the world, both technically and in terms of the environment and sustainability. The new facility represents a £10million investment for Roca, and has the capacity to produce 1.5 million pieces per year.
Brassware sales in Brazil have increased from 50,000 to 400,000 in just four years, with Roca investing close to £50million in this market over the past five years, employing 3,800 people across its various factories.
With the opening of its new factory, Roca is looking to meet the increasing home demand in Brazil, where the country’s growing middle class has improved the standard of living, developed different preferences and become much more demanding in terms of the quality of the products they choose for their homes.
By locating the manufacturing plant close to the end user in the north east of the country, Roca is able to adapt its products in line with the population’s technical and cultural requirements. Not only is the brassware produced at the new facility designed to meet Brazilians’ styles and tastes, it also meets the country’s water pressure requirements in order to ensure a top performance.