Renaissance Hotels announces new, innovative flagship for New York City

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    Renaissance Hotels expects to open New York City’s first digitally enhanced hotel in the heart of the garment district in the spring of 2016. Designed by award-winning Jeffrey Beers International, the Renaissance New York Midtown Hotel will capture the spirit of Wanderlust, the brand’s new global design philosophy.
    The hotel will feature a mixture of high-low design elements celebrating the industrial grit and glamour of the city, and sensational, ever-changing digital experiences that will undeniably change the hotel scene in New York.
    This new-build, 348-room hotel, part of the Garment District community, will celebrate the energy of the neighbourhood and the spirited creative industries that continue to thrive there, offering hyper-local insider information through the renowned Renaissance Navigator program.
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    Highlights of the Renaissance New York Midtown Hotel include:

    Digital Experience:
    Utilising technology not seen in any other New York hotel, guests and visitors entering the property from either 34th or 35th Streets will interact with stunning digital displays projected along the corridor, a passage which spans the length of the block, creating a visual tapestry by responding to human motion through subtle, organic movements and graphic patterns.

    This “living” wall will interact with guests as they journey through the entrance hall, featuring specially curated digital imagery showcasing local artists and neighbourhood experiences, providing ever changing entertainment waiting to be discovered.

    The highlight of the digital experience will be an alcove located near the 34th street entrance that will act as a virtual concierge. Tied to the hotel’s Navigator program and tapping into the pulse of the city, this futuristic technology will allow guests and visitors to explore points of interests throughout the neighbourhood with just the point of a finger and tap of the foot.

    The Lobby:
    Guests checking in will travel to the sixth floor hotel lobby, a destination in its own right. The Navigator on one side, visitors will also find a Library Lounge, Lobby Bar, a hidden DJ booth, and an intimate balcony that overlooks the expansive fifth-floor terrace below. From Renaissance Hotel’s famed Bar Rituals, to guest performances by local musicians or round-table conversations, guests will find communal, personal and authentic experiences at their fingertips.

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    Club Lounge:
    Also on the sixth floor will be the Club Lounge, a special haven reserved for Elite Marriot Rewards members and preferred guests. The design will combine contemporary furniture, modern high-tech amenities and feature wall art that transforms functional components of the fashion trade such as push pins and high heels into complex masterpieces.

    Outdoor Space:
    The Renaissance New York Midtown Hotel will offer the largest outdoor space in all of Manhattan. At 8,000 square-feet, the fifth floor terrace will boast a retractable roof, private cabanas, comfortable seating and two fully-stocked bars. The hotel will also offer a number of terrace suites with abundant outdoor space. Guests and New Yorkers alike will have a new place to see and be seen.

    Guest Rooms:
    The 348 individual guest rooms (including seven Executive Suites and one Celebrity Suite) will feature signature Wanderlust design accents, including floor-to-ceiling windows and the juxtaposition of concrete to wood in the d├ęcor, as well as a mixture of sophisticated neutral colors with pops of purple or grey throughout the bedding and upholstery. The spacious rooms use pale finishes, maximize natural light, and adhere to an uncluttered aesthetic. A gradient frosted-glass shower wall will separate the all-white Italian marble en-suite bathroom from the sleeping area.

    Mattd / 20.01.2016

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