Artwork by nAscent Art New York helped new Chinatown hotel, Hotel 50 Bowery, show off its roots at its June opening.
nAscent curated public area artwork for the hotel reflecting the Chinatown neighborhood and deeply rooted Asian culture. nAscent Art included artwork by Nick Golebiewski, Jonathan Clark, and Beijing-based street artist, Dake Wong, whose artwork added a fresh twist on traditional Chinese culture.
“We chose artwork complementing the hotel’s bold design by Wimberly Interiors, while also paying homage to the heritage of the developers and of the area,” says Jen Wallace, co-founder and director of art at nAscent Art. “In addition to the artwork we installed on the walls, we really enjoyed working with Joie De Vivre Hotels, who had one of the artists ‘hijack’ the hotel’s social media accounts and give guests an insider’s look at the artist in action. Innovative and exciting.”
The 229-room boutique hotel was developed by Chu Enterprises and is owned by two families with deep roots in the Asian community—the Harilela family in Hong Kong and the Chu family in New York.
For its New York City debut, Joie De Vivre Hotels collaborated with Alex Chu Enterprises, LLC to bring Hotel 50 Bowery—the tallest building the historic heart of Lower Manhattan has seen since the Confucius Plaza completed in 1975—to rise.