Product Spotlight: ‘Suite’ treats from Wilton at The National Motorcycle Museum

150 150 Daniel Fountain
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Boasting the world’s largest collection of motorcycles, the National Motorcycle Museum displays early examples through to the golden years of the 1930s-1960s, when British motorcycles ruled the world.It was only fitting then that the British carpet manufacturer, Wilton Carpets, be selected to design and manufacture new carpet for the hospitality suites at the museum.

Wiltshire-based Wilton Carpets Commercial provided 1400sqm of axminster carpet for the large Trafalgar and Imperial hospitality suites. The new carpet design could not be too different from the previous carpet but, with Wilton’s usual attention to detail, the art deco design was transformed into an impressive 3-dimensional effect design.

Lorna Coombs, group interior designer, headed up the project: “I have worked with Wilton before so had no problems in turning to them for the National Motorcycle Museum. The bespoke design needed to bring a breath of fresh air to the suites, however it couldn’t move too far from the designs that were in place for years before. We wanted to feature eight large ribbon motifs reflective of the surroundings, namely the columns and statement lighting found above. We also took inspiration from rain droplets and used shadow to further play on these, in vibrant pink, charcoal and cream colour ways.”

The previous carpet had used a 2D art deco design but with Wilton’s usual attention to detail, a 3D effect was opted for this time around, putting a fresh and modern twist on the design that pays homage to the original carpets it replaced.

With cherry pickers being wheeled in to fix lighting and a temporary dance floor being introduced to the Trafalgar suite on occasion, it was also important the carpet’s capabilities went beyond look and underfoot comfort. To ensure a floor capable of withstanding intensive use, a bespoke 10-row woven axminster in an 80% wool 20% nylon blend was selected, bringing the combination of tailored aesthetic and hardwearing longevity that is so sought after in venues such as these.

Installed by flooring contractor Alan Burford, this carpet in both suites took seven days to install with all seams hand sewn on site using a traditional fit over combination felt underlay.

“The museum relies on return business,” Lorna explains, “so the thoughts of our customers on the new flooring were very important to us. Thankfully, the reaction to the new design has been nothing but positive and we would have no hesitations in working with Wilton again.”

For further information contact Wilton Carpets Commercial on 01722 746000 or sales@wiltoncarpets.com

Daniel Fountain / 08.11.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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