Nobu expands its footprint in Asia Pacific

Announcing the first Nobu Hotel, Restaurant, and Residences in Vietnam, situated along Danang’s legendary My Khe beachfront, Nobu is set to command the city’s skyline with an iconic 43-story tower, the tallest building in the city, and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region…

bedside table details at Nobu London Portman

Crafted as a luxury beachfront urban resort, the Nobu Danang destination in Vietnam will provide a vibrant lifestyle situated in the heart and beachfront of Danang. Guests will find elegantly designed interwoven spaces, realigning the traditional beach hotel with a destination urban resort embracing the needs and desires of guests whether there for vacation, entertainment, or business.

“We are excited to further expand into the Asia Pacific region and bring Nobu to the Vietnam market, a rapidly growing tourist destination, with one of the most beautiful and desirable locations in Danang,” said Trevor Horwell, Chief Executive Officer Nobu Hospitality.” Our partners at VCRE are passionate supporters of the Nobu brand and share our commitment in growing Nobu Hospitality in other destinations in Vietnam. We are confident that the Nobu brand will attract visitors both locally and from around the world to stay and become residents of Nobu Danang which will be crafted as dynamic urban resort.”

Danang is a beach city on the South-Central Coast of Vietnam, flanked by the beautiful Pacific Sea waters to the east and the Annamite Mountain range to the west, known for its sandy beaches and history as a French colonial port. The city is near several UNESCO sites including the Imperial City of Hue, the Old Town of Hoi An, and the My Son ruins.

The hotel will shelter 200 guestrooms, including 18 luxurious suites, expansive meeting and event space ideally suited for weddings and important social events, and a state-of-the-art wellness and fitness facility. In addition, there will be 271 stylish residential units offering one-, two-, and three-bedroom configurations as well as two spectacular, skyline penthouse units, adding to Nobu Hospitality’s growing portfolio of private residences.

The Nobu destination will combine modern, forward-thinking design touches with Nobu’s signature elegance and minimalism and the traditions of Japanese design. Situated below the hotel and residences, the Danang City Centre podium will offer high-end retail shopping, an upscale Chinese restaurant, a modern Vietnamese fine-dining restaurant, and an American steakhouse. A cocktail bar and lounge will be positioned on the rooftop of the building, offering stunning views for sunset drinks and after-hours entertainment in Danang.

Main image credit: Nobu Hospitality