Naturalmat and Qbic – The partnership that dreams are made of

150 150 Daniel Fountain
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Naturalmat has been appointed as the official bed supplier for Qbic London City.Qbic, who are pioneers of sustainability in the hotel arena were impressed by Naturalmat’s eco credentials and loved the idea of their guests sleeping on a sustainably sumptuous bed!
Naturalmat has been hand crafting natural and organic mattresses from their premises on the banks of the River Exe in Devon for the last fifteen years. Each mattress is made by hand using the finest raw materials and all from renewable and sustainable sources.

So what makes the Qbic Bed so comfy?

From the bottom up…The Qbic Bed Base
This Superking size hand crafted bed base is made with a double sprung beech slat system to give the base proper spring and flexibility. It has been robustly constructed to blend Naturalmat’s bed making skills with Qbic’s individual design flair. The finished result is the centrepiece of the uniquely styled Cubi.

The piece de resistance… The Qbic Mattress
The Qbic Mattress owes its sublime comfort to the unique combination of natural fibres and fillings. Organic coir fibre (coconut fibre) makes up the mattress core and provides excellent support and spring. Next add organic latex for its hypo-allergenic and naturally breathable properties. Layers of recycled denim (shredded off cuts from jeans manufacturers) make the mattress feel extra sumptuous and its topped with certified organic lambswool (sourced from local farms within a 50 mile radius of our Devon factory). Finally encase in an anti-bed bug quilted cotton mattress cover and hey presto the Qbic mattress is complete.

The cherry on top – The Qbic Topper
For total extravagance, Qbic treat their guests to a Naturalmat topper. This is made from extra layers of our organic wool and adds even more lavish comfort to their beds. The filling is quilted into a soft cotton cover and the topper has corner straps to prevent it from moving during the night.

Test drive our mattresses at Qbic London City. Please use code NATURALMATQBIC to get an exclusive 10% discount on your Qbic booking.

Click here to buy your own Qbic Bed Base, Qbic Mattress or Qbic Topper.

Daniel Fountain / 28.07.2014

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.