Middle East: Adagio continues its expansion

    150 150 Daniel Fountain
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    The first Adagio Premium has just opened in Doha! This new address is designed to meet the expectations of customers in this region.Mission accomplished: after expanding into Latin America in 2013, the brand kept up its robust growth drive in 2014 and opened its first establishments in the Middle East.

    High quality aparthotels

    The first Adagio Premium has just opened in Doha, Qatar, on October 10th. This new, exclusive and unprecedented Premium aparthotel concept is developed by Adagio and Accor specifically for the Middle East.

    The former Dunes Hotel West Bay was renovated and transformed in collaboration with Accor HotelServices Middle East to create the Adagio Premium Aparthotel West Bay Doha. This 21-floor establishment boasts 83 one to two-bedroom apartments with a surface area of 75 to 90 sq. meters each, as well as a spa, fitness centre and swimming pool. There is also a stunning view of the city from the 21st floor.

    A flourishing concept

    Adagio Aparthotels, which is already n°1 in Europe, offers modern, spacious apartments in city centres with tiered prices for stays of four nights or more. Boosted by its robust growth drive, the extended-stay concept has adapted to the market with an upscale address.

    Adagio Premium has great potential because it is a concept specially designed to meet the expectations of customers in this region, who are always on the lookout for stylish, high quality products.

    Olivier Hick, Vice President Operations, Middle East comments, “as a high-growth destination for conferences and global events, Doha is an important, booming market for Accor. The Adagio Premium Aparthotel West Bay Doha, is elegant, modern, ideally located and designed for an upscale market. All these features will meet the expectations of this city’s travellers.”

    The Adagio Aparthotels brand won’t stop there. After opening establishments in Fujairah (April) and Abu Dhabi (June), it has several projects in the pipeline in this region following the recent signing of agreements for three clusters in Jeddah with scheduled openings due in 2017.

    Daniel Fountain / 28.10.2014

    Editor, Hotel Designs


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