Mason & Fifth announces new Belsize Park location

After the success of the Primrose Hill, Bermondsey, and Westbourne Park sites, London-based hospitality and lifestyle brand Mason & Fifth have announced its plans for a new Belsize Park location…

Private Studio (Mason & Fifth, Belsize Park)

Following  in the footsteps of its beautifully designed, flexible lifestyle buildings in Bermondsey, Primrose Hill and most recently Westbourne Park, Mason & Fifth is set to open its fourth location in Belsize Park, the historic redevelopment of the Ivy Bank estate, lovingly restored and ready to open its doors in May this year.

white paper pendant lights below wooden beams and wooden floors in Shared guest lounge 2 - Mason & F

Image credit: Mason & Fifth

Perched among the leafy streets of Belsize Park, the brand’s latest boutique guesthouse sits within the neighbourhood’s village-like setting, surrounded by independent boutiques, artisan bakeries and creative studios. The latest addition to the Mason & Fifth collection continues the tradition of selecting London’s most sought after neighbourhoods, offering beautifully designed private studios alongside thoughtfully curated communal spaces.

Each stay blends comfort, lifestyle and community, bringing together like-minded guests and cultivating a growing following for this flexible, modern way of living.

There are spaces for guests to gather, in the airy double-height guest lounge with slouchy sofas, comfy seats and two feature chimneys crafted to enhance the space and create the perfect atmosphere for relaxation, the restored chimney breast boasts modern design features, along with bespoke tables and chairs to work ‘from home’ from.

Shared open kitchen 2 - Mason & Fifth, Belsize Park (Render)

Image credit: Mason & Fifth

There’s a communal open kitchen for guests to use as their own – and each morning there’s a help-yourself breakfast bar with fresh fruit, granola and yoghurt, freshly baked bread, fresh juices and coffee for guests to enjoy.

Every weekend begins with, ‘Wine Down Fridays’, where guests are invited to enjoy a glass of wine from the local bottle shop, hosted by the House Team, a chance to unwind and connect.

There are four thoughtfully designed studio categories, each created to feel like a calm, peaceful space to call home, with en-suite bathrooms and kitchenettes with everything you need. The Classic studios are cosy and light-filled, featuring timber floors and natural finishes. The Classic Plus studios offer a little extra space for added comfort, while Classic Biggie studios are ideal for those who love room to spread out or are staying as a pair.

Belsize Park Studio bed with white linen , open wardrobe and wooden surfaces

Image credit: Mason & Fifth

For the most elevated experience, the two Best in House studios are housed on the top floor, with vaulted ceilings and sofa-beds making them suitable for families, with one also having a bath in addition to a shower. Every studio comes fully furnished with luxury mattresses, smart TVs, superfast Wi-Fi, organic bathroom products and regular housekeeping.

The interiors at Mason & Fifth, Belsize Park embrace a philosophy of low impact and sustainable living, with quiet richness, carefully honouring the heritage of the restored estate. A sensitive and stripped back approach reveals the building’s original textures, celebrating repair over replacement. Throughout the studios, generous volumes and abundant natural light are complemented by timber floors, soft linens and timber furniture, creating a number of spaces that feel calm and grounded.

Kitchenettes feature live edge limestone worktops crafted from rejected stone and wooden surfaces

Image credit: Mason & Fifth

Kitchenettes feature live edge limestone worktops crafted from rejected stone, wardrobes are conceived as demountable systems inspired by mid-century design. In the communal areas, a striking double-height timber extension forms the heart of the building, bringing together the kitchen, dining and workplaces beneath sculptural chimney breasts in hand glazed tiles. Throughout, collaborations with British markers and artists add layers of character and authenticity through craftsmanship, resulting in warm tactile and thoughtful interiors, a refined yet relaxed backdrop for modern, flexible living in Belsize Park.

Mason & Fifth Founder Ben Prevezer commented, “Mason & Fifth, Belsize Park marks an exciting new chapter for us in one of our favourite areas in London. Each building we open is thoughtfully shaped by its neighbourhood, and we hope to be a welcome addition to this special London community’’.

With excellent transport connecting the building to Central London and a stone’s throw away from Hampstead Heath and Primrose Hill, this makes Belsize Park, a hidden green gem in the city’s heart.

Main image credit: Mason & Fifth