Marriott to debut Fairfield by Marriott brand in Europe and the Middle East

Six new Fairfield properties are set to join the Marriott portfolio in key business and leisure destinations, including France, Denmark, and Saudi Arabia. Fairfield is the second largest brand within the Marriott portfolio; here’s what we know about its pipeline moving forward…

front façade of Fairfield Marriott

Fairfield celebrates the beauty of simplicity with an effortless hotel experience focused on bringing key elements of value, productivity, and a great night’s sleep. Inspired by the heritage of the Marriott family farm, Fairfield pays homage to the restorative place built on the feelings of pure joy and natural ease. Fairfield properties globally offer a design aesthetic that is both calm and modern. Within Europe and the Middle East, the design has been interpreted to reflect the locale of the hotel. The European design is inspired by Scandinavian style, which offers a light and bright aesthetic, and the Middle East properties are expected to have a layout tailored for the region including prayer rooms and Qibla directional signage.

neutral design style in the guestroom of Marriott Fairfield

Image credit: Marriott International

Each hotel’s public areas will serve as flexible social spaces to share and connect with other travellers or simply to relax. Guests can expect a harmonious balance of functionality, comfort and enriching décor, with the use of natural materials and carefully selected amenities. Each guestroom will feature comfortable beds, a shower and complimentary Wi-Fi.

The Social Market food and beverage concept will offer a complimentary healthy breakfast that provides a nutritious start to the day and, in selected hotels, guests can enjoy a selection of cold and hot à la carte items in the evening. Guests can also grab what they need from the convenient 24/7 market, fully stocked with snacks and beverages.

“We are excited to welcome travellers to the first Fairfield by Marriott hotels in Europe in Copenhagen and Amsterdam in 2023,” said Satya Anand, President of Europe, Middle East and Africa. “The debut of the brand in Europe and the Middle East has been thoughtfully considered for each market, and we’re looking forward to delivering Fairfield’s iconic friendly service and warm hospitality at these new properties.”

canteen style public area in proposed Fairfield by Marriott rollout in

Image credit: Marriott International

The first of the anticipated openings across Europe and the Middle East, Fairfield by Marriott Copenhagen North Harbour, Denmark is expected to open in Q3 of 2023. Situated in Copenhagen’s North Harbour district, Fairfield by Marriott Copenhagen North Harbour, Denmark hotel is slated to be dual-branded with 234 guestrooms devoted to the Fairfield by Marriott brand and in the adjacent hotel, 81 guestrooms dedicated to the longer stay brand, Residence Inn by Marriott. North Harbour is one of Northern Europe’s largest new urban development area, and it is planned to be a fully sustainable, energy carbon neutral hub.

Fairfield by Marriott Amsterdam Schiphol Airport, Netherlands is also expected to open Q3 2023 – slated to offer 175 guestrooms, the hotel will be perfectly placed for those wanting to stay outside of the city and near the airport. Moving into 2024, Fairfield by Marriott Zug, Switzerland is planned for Q2 2024, and Fairfield by Marriott Bordeaux Train Station, France is expected to open Q4 2024.

Continuing the pipeline, Fairfield by Marriott Makkah Al Naseem, Saudi Arabia is slated to open Q1 2025. Located in the Al Naseem district and set to rise in five towers, the 2,600 guestroom Fairfield by Marriott Makkah Al Naseem will be a fantastic property for those looking to visit cultural sites, such as Mina, Muzdalifa, Al Jamarat Bridge and Arafat. Situated in Makkah city centre, the hotel will provide a convenient base for those visiting on pilgrimage or business.

Set to be the second Fairfield property in Makkah, the Fairfield by Marriott Makkah Ibrahim Al Khalil Road, is planned for Q4 2025. and will look to offer guests a prime location just walking distance of the Grand Mosque. Every year, more than two million people visit Makkah for Hajj, the pilgrimage to Kaaba and with 1376 expected guestrooms outlined in the design plans, the hotel will be the perfect destination for those visiting.

From its innovative design, to adapting each property to be locally relevant and its ability to cater to the needs for today’s traveller, Fairfield by Marriott is expected to see continued owner demand.

Main image credit: Marriott International