IHG Hotels & Resorts announces European debut of new luxury brand Vignette

beachdeck at penina hotel and golf resort part of IHG vignette collection
730 565 Pauline Brettell
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IHG Hotels & Resorts announces European debut of new luxury brand Vignette

In a landmark property deal bringing together exclusive properties in sought after urban and resort locations, with signings in Austria and Portugal, IHG’s latest brand, Vignette Collection, is set to make its mark…

beachdeck at penina hotel and golf resort part of IHG vignette collection

In August 2021, Vignette Collection became the sixth brand added to IHG’s portfolio in the past four years, taking it to an impressive 17 brands across more than 6,000 hotels in more than 100 countries. Its first two signings set the tone of the unique and distinctive nature of the collection, with The Aquatique Hotel in Pattaya, Thailand, and Hotel X Brisbane Fortitude Valley in Australia. The driving force behind the Vignette collection is the commitment to welcoming world-class independent hotels to the company’s Luxury & Lifestyle collection in a style that combines the distinctive identity of each property with the power of IHG’s global scale and expertise.

The addition of Vignette Collection further enriches IHG’s Luxury & Lifestyle offer for leisure and business travellers alike, and IHG expects to attract more than 100 Vignette Collection hotels in 10 years, with the brand key to delivering its ambition of industry-leading net rooms growth.

decorative ceiling at the bar in the Dona Filipa hotel

Image credit: IHG Vignette Collection

The agreement between IHG Hotels & Resorts, and JJW Hotels & Resorts includes a new property for IHG’s voco hotels brand overlooking the Atlantic Ocean in Portugal’s Algarve. Other hotels included in the European launch are ; Grand Hotel Wien, Vienna Austria, Penina Resort and Golf, Algarve Portugal, Dona Filipa Hotel, Algarve Portugal.

“We are delighted to announce our first European Vignette Collection signings through our partnership with JJW Hotels & Resorts. Complementing our existing Luxury & Lifestyle portfolio in Europe, these unique properties will meet the needs of travellers seeking a luxury stay experience, whilst maintaining each hotel’s authentic charm and individuality,” said Karin Sheppard, Senior Vice President and Managing Director Europe.” The introduction of Vignette Collection follows the successful launch of voco hotels – another of our many conversion-friendly brands – so it’s fitting that we are also working with JJW to build voco’s presence in the popular Algarve region.”

Going above and beyond the remit of hotel development, Vignette Collection embraces IHG’s ethos of responsible commitments to care for our people, communities and planet. Hotels in the collection will have the opportunity to work with IHG on a range of initiatives that are part of the shared vision to not only build hotels, but to build brighter futures for the communities in which they operate.

> Since you’re here, why not read about IHG’s landmark dual-branded hotel in Nottingham?

Main image credit: IHG Vignette Collection

Pauline Brettell / 09.12.2021

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