Hypnos Launches Deluxe New Royal Comfort Range

    150 150 Daniel Fountain
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    Royal warrant holder Hypnos is proud to announce the launch of its most premium, luxurious beds to date, Royal Comfort.Inspired by the designs and specifications from Hypnos’ Royal archives and Royal commissions and boasting a unique level of comfort and sleep indulgence, the Royal Comfort Collection is an outstanding range of handcrafted beds, lovingly created by Hypnos’ most experienced master craftsmen and upholsterers.

    A company first, Hypnos has partnered with Sanderson – another royally appointed British company – to offer Royal Comfort customers an array of luxurious fabrics, helping to create a personalised and bespoke style for their headboard and divan base.

    The new beds feature a unique three tier sleeping system, comprising of a sumptuously soft topper mattress above a supportive pocket spring mattress core, sitting on a robust hand tufted and hand lashed sprung divan base. All three tiers boast multiple comfort layers made from the world’s finest natural materials, designed to actively regulate body temperature, ensuring a relaxing and rejuvenating night’s sleep. The Royal Comfort Collection uses a range of unique and time-honoured methods – not previously seen in other Hypnos’ products – ensuring authenticity, perfection and enduring sleep quality.

    James Keen, Retail Sales Director, Hypnos comments: “We are thrilled to unveil our most luxurious beds to date, Royal Comfort. I truly believe that we have developed our most comfortable and indulgent product yet and I am confident in the knowledge that the unsurpassed quality and hand finishing of every bed will create an exquisite piece of furniture for any style conscious homeowner.

    “By offering our customers such a bed, we hope to take the sleeping comfort to a whole new level, completely unique to the Hypnos brand. We are thrilled with the overall result, as it clearly demonstrates the unrivalled expertise, craftsmanship and British authenticity that have gone into the collection.

    “With Royal Comfort, we want to offer not only a comfortable and energising sleep, but also a true style statement in the bedroom. We have thoroughly enjoyed working with Sanderson on this project, utilising their many years of expertise in home furnishings and colour trends. We look forward to introducing our valued retailers and customers to the Royal Comfort Collection.”

    Hypnos has been designing and making bespoke beds and mattresses by hand for more than 100 years. As a keen supporter of HRH Prince Charles’ “The Campaign for Wool”, the company uses only the finest natural and sustainable materials to create the most comfortable beds in the world. Hypnos remains the only active bed supplier to the Royal household, and its reputation for service excellence and the best of British quality is further reinforced by a Royal Warrant from HM Queen Elizabeth II. All Hypnos beds come with a 10-year guarantee.

    Daniel Fountain / 23.10.2013

    Editor, Hotel Designs


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