Hotel stars lose their significance without quiet rooms

150 150 Daniel Fountain
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Noisy rooms are still the No. 1 complaint among hotel guests world wide. Now that their reviews have a serious impact on hotel policies, hotels will increasingly feel the need to create quiet rooms. And now there is a truly objective measuring system for quiet hotel rooms: the Quiet Room® label. The Quiet Room® label aims to stimulate the creation of quiet hotel rooms and provide information for travellers looking for quiet hotel rooms. Hotels interested in acquiring the Quiet Room® label have to meet severe standards and are thoroughly tested.The Quiet Room® label provides a classification for silent hotel rooms with 3 categories. Rooms that meet the standards are by definition well built and sound insulated. Travellers looking for a quiet hotel room van visit the label’s website at www.quiethotelroom.org/en/

Dutch hotels will now start using the system of the Hotelstars Union which is used by Germany, Denmark and the Benelux countries among others. But here is the catch: hotels are free to join in or not. In fact they are free to award themselves as many stars as they want. Strange?

Yes and no. Yes, because the star rating system pretends to be a help to travellers and offer some indication of the standards and services of hotels. Well, that is now really a thing of the past. No, because hotel stars have lately been losing their importance: traveller’s reviews and their impact on hotels’ reputations have become much more important.

This is a welcome development, because after all it’s the travellers who pay for the services. It forces hotels to listen even more carefully to their guests. And it will also help to correct a blatant omission in the star rating system: the absence of noise and sound insulation as a criterion in the grading of hotels.

Daniel Fountain / 11.03.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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