Hilton’s luxury brands are ringing in the new year with a record growth in place for 2025, with more than 500 hotels and new openings in some of the world’s most sought-after destinations, including New York, Costa Rica, Athens and Osaka…
Hilton’s luxury brands experienced a record-breaking year of growth with more than 500 properties now open in highly coveted destinations offering guest experiences across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton, including a new exclusive partnership with Small Luxury Hotels of the World (SLH) and a growing portfolio of standalone Waldorf Astoria Residences.
Key 2024 openings included Conrad Singapore Orchard, Conrad Orlando, Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, Arizona Biltmore, LXR Hotels & Resorts, Beach House and Shore Village at Hotel del Coronado, LXR Hotels & Resorts, Conrad Bahrain Financial Harbour, Conrad Chongqing and Signia by Hilton Atlanta.
“Global demand for unforgettable stays and sophisticated accommodations is undeniable, and we’re inspired by what lies ahead as we expand our award-winning brands into dynamic markets like Kuala Lumpur, Sydney, and Athens,” commented Dino Michael, Senior Vice President and Global Category Head, Hilton Luxury Brands. “Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximizer,’ with luxury travelers leading the charge to make every moment count. They’re embracing a balance of adventure and relaxation, creating meaningful connections, and seeking enriching experiences that go beyond the ordinary. We’re excited to introduce them to a new era of luxury, with the reopening of our flagship Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London, and more in the years ahead.”
The iconic Waldorf Astoria Hotels & Resorts brand will continue to expand in the most sought-out destinations around the world, adding to its current portfolio of 34 properties in 18 countries with a pipeline of 16 properties set to open in the coming years.
Image credit: The Boundary
Famously declared by Conrad Hilton to be “the greatest of them all,” Waldorf Astoria New York has been a fixture of New York City society, earning its place as a beacon of radiance in the cultural capital of the world. Following a meticulously and thoughtfully crafted restoration effort led by renowned architects from Skidmore, Owings & Merrill and interior design by Pierre-Yves Rochon, the property will retain the scale and beauty of the original Art Deco architecture reimagined with fresh contemporary furnishings that pay homage to the original Waldorf Astoria New York. Expected to open in Spring 2025 and accepting reservations beginning December 10, the 375-room hotel will feature some of Manhattan’s largest rooms and suites that will embody the spirit of New York.
Image credit: Waldorf Astoria Costa Rica Punta Cacique
Debuting in Spring 2025, Waldorf Astoria Costa Rica Punta Cacique is situated on the dramatic cliffside peninsula of Cacique on Guanacaste’s secluded Playa Penca. The resort’s thoughtful design fuses modern architecture and superior amenities with tropical surroundings, native flora, and fauna, connecting guests with the natural environment and enchanting them with expansive ocean and tropical forest views from every location, including the 148 guest rooms and 40 suites that offer the utmost privacy. The resort will feature six dining outlets, including a signature restaurant focused on the flavours of the Pacific with unique monochromatic gastronomy. The spa offers an immersive wellness journey inspired by the rich traditions of the indigenous Chorotega culture, incorporating ancestral healing practices like volcanic clay treatments and cacao ceremonies. Rooted in sustainability and holistic wellness, the spa combines ancient rituals with nature-inspired experiences to nurture balance, renewal, and profound harmony.
The Waldorf Astoria brand will make its debut in Japan in Spring 2025 with Waldorf Astoria Osaka. Spanning 12 stories of a 39-story high-rise in the south district of the new GRAND GREEN OSAKA urban mixed-use development, adjacent to Osaka station which offers easy access to the cities of Kyoto, Nara, and Kobe, guests will be able to unwind in any of the 252 expansive guest rooms and choose from three restaurants, including the signature Peacock Alley featuring triple-height ceilings, with unobstructed views of city skyline or Osaka bay and Peacock Terrace a rare outdoor food + beverage space. After a day of exploring Osaka, pamper oneself at the Waldorf Astoria Spa, a tranquil haven of healing and respite. Guests will also have access to the expansive wellness and fitness centre, to relax and rejuvenate at the heart of the vibrant city.
Image credit: Waldorf Astoria Shanghai Qiantan
Waldorf Astoria Shanghai Qiantan King Bed Room -rendering , bed, couches, chair tables, balcony with topiary and lounge chair with side table
Located in Shanghai’s brand-new Central Business District – the New Bund area – Waldorf Astoria Shanghai Qiantan (opening Summer 2025) will boast panoramic views of the Huangpu River and immerse guests in the tranquillity and glamor of China’s commercial capital. Masterfully designed interiors reflect Shanghai’s architectural history in Art Deco design coupled with contemporary elements, exquisite details, distinct artwork and abstract architectural design components.
Waldorf Astoria Rabat Salé is slated to open in 2025 and will be part of a mixed-use development that is set to be the tallest building in Morocco and the third tallest building in Africa – towering 250 meters high across 55 floors and featuring office spaces, residences, and an observatory. The hotel will offer 55 guest rooms and suites, two specialty restaurants, Waldorf Astoria’s signature Peacock Alley, personal concierge services, a pool restaurant, meeting and boardroom spaces, a spa, an outdoor and infinity pool, and a fitness studio.
Future Openings: Looking further ahead into 2026 and beyond, Waldorf Astoria will see the highly anticipated and first market entry in gateway cities from London, Sydney, Hanoi, Jakarta, Tangier, Kuala Lumpur and Jaipur. Hilton also boasts a luxury brand residential portfolio of more than 30 properties either in trading or pipeline. Newly announced standalone Waldorf Astoria Residences include future projects in Dubai Downtown, Pompano Beach, Florida and Cherry Creek, Denver.
Image credit: Conrad Athens The Illisian
The largest of the Hilton Luxury Brand portfolio with nearly 50 properties, Conrad Hotels & Resorts continues its global expansion with two new hotels in 2025.
Conrad Athens The Ilisian: The Ilisian, a new city destination opening in 2025 will be home to Conrad Athens Hotel, Waldorf Astoria Residences, Conrad Residences, a private members club and numerous bars and restaurants as well as curated retail shops. The property will offer 307 guest rooms and suites and 18 event rooms. Along with prominent views of the Acropolis and bespoke services, hotel guests will enjoy an array of unique facilities such as the largest pool landscape in the city centre, an urban roof garden with an outdoor sports area, and nine bars and restaurants.
The opening of Conrad Hamburg will mark the debut of Hilton’s luxury Conrad Hotels & Resorts brand in Germany. Situated in the heart of Hamburg, this hotel will occupy the historic Levantehaus building on the renowned Mönckebergstraße – one of Europe’s most popular shopping streets that’s home to a number of fashion boutiques and department stores. Just steps from the city’s key landmarks, attractions, and transport links, the hotel will offer 238 rooms, including 25 spacious suites. Guests will have access to nine meeting rooms, an elegant lounge bar and restaurant, and wellness amenities, including a spa, cutting-edge gym, and a pool.
Future Openings: Looking further ahead into 2026 and beyond, Conrad openings will be found in even more unforgettable destinations, including Conrad Riyadh Laysen Valley, Conrad Yokohama, Conrad Jaipur, and Conrad Nagoya.
Image credit: LXR Hotels & Resorts Casablanca
Celebrating the timeless pursuit of personal adventure in the world’s most alluring destinations, LXR Hotels & Resorts continues its steady growth trajectory in new West Coast markets, with Arizona Biltmore, Beach Village and Shore House at Hotel del Coronado, and Ka Laʻi Waikīkī Beach joining the hand-selected portfolio of independent hotels in 2024. Recent milestones include the signing of the first LXR Hotels & Resorts property in China, marking the debut of the luxury brand in the heart of the historic and cultural city of Xi’an in 2027.
Marking the country debut of Hilton’s award-winning collection of independent luxury hotels, LXR Hotels & Resorts – Casablanca is expected to open in 2025 and will be located in the ‘Triangle d’Or’ as part of the ‘Metropolitan’ development, a high-end mixed-use project encompassing residential, retail, offices, and hotels. As the centrepiece of this new development, the hotel will house 148 guest rooms and suites, three signature restaurants, and a stunning rooftop venue, as well as a spa, outdoor pool, and thoughtfully programmed event space for premium meetings and social events.
Future Openings: Several soon-to-be-announced signings and future openings include properties in Italy, Abu Dhabi, Saudi Arabia, and Hiroshima.
Image credit: Cristian Barnett
At the heart of each NoMad Hotel are its signature restaurants and bars, which celebrate the dynamic interplay between grand and intimate, classical and colloquial, offering festive moments of revelry alongside quiet meals that nourish the soul. NoMad London, the flagship hotel for the legendary NoMad Hotels brand, has big plans for its soaring Atrium restaurant space in 2025. The restaurant has a new culinary director at the helm, new dishes, and a new art program, to be revealed in early spring.
Image credit: Signia by Hilton Ammam
Signia by Hilton is a portfolio of exceptional hotels in gateway cities and resort destinations around the world. Each property infuses sophistication into every stay with a vibrant atmosphere, cosmopolitan amenities, personalized service, plus the world’s best meetings and events, all catered to the needs of today’s global traveller. Set to make its international debut in January 2025, Signia by Hilton Amman will mark the brand’s first property outside the U.S.
Located in a prime area in Amman, the hotel will open with 272 guest rooms and suites offering guests an exceptional stay in one of the world’s oldest cities. Seven exquisite dining venues will showcase a curated selection of international cuisines, bringing flavours from different corners of the world to the capital of Jordan. Guests will also enjoy a world-class spa and fitness centre, a Club Signia experience reserved for club rooms and suites, and an upscale bowling and entertainment centre.
Main image credit: Waldorf Astoria Costa Rica Punta Cacique
