A Birmingham-based luxury silver and tableware manufacturer has signed a lucrative partnership deal with legendary china manufacturer Wedgwood. The deal will secure jobs and is expected to be worth at least a million pounds to Heritage Collection, a fast-growing family business based in Small Heath.
The partnership means that Heritage will produce a new range of exclusive silverware for Wedgwood’s hospitality division. Named Helix, the range has been specially designed by Heritage designer Nathalie McDonagh. The hospitality division has clients all over the world, including Emirates Airlines, Royal palaces and the world’s top hotels.
As well as supplying to Wedgwood’s prestigious clients, the range will be available in Wedgwood’s exclusive catalogue alongside world brands such as Vera Wang and Jasper Conran. The range has already scored its first international success and will be supplied to the new five-star Langham hotels in Boston and Chicago.
Heritage chairman Martin McDonagh said the partnership would secure jobs at their factory for years to come, and may result in more being created.
“It is a significant coup for us to be associated with such a prestigious worldwide brand as Wedgwood, and confirmation of the originality and desirability of our products. We look forward to a long and lucrative partnership,” he said.
Tim Harper, Wedgwood’s head of hospitality said he was delighted to have Heritage as a partner.
“We have long admired the quality and innovative ideas that Heritage has produced for the hotel and restaurant industry over many years, and the company shares our high standards and vision. There is no doubt that our relationship with another high quality British manufacturer will seize on the current mood of our domestic and international buyers to look for the very best of British,” he said.
Heritage Collection shared an exhibition stand with Wedgwood at the recent Hotelympia exhibition in London. The impressive stand attracted a lot of attention from visitors to the exhibition, particularly those from overseas
Heritage Collection, established in 1976, manufactures luxury tableware for the world’s most iconic hotel and restaurant brands. The company has always maintained its core belief in British design and traditional manufacturing skills, but has also embraced cutting-edge technology. As a result it has developed a portfolio of luxurious tableware for clients including The Ritz, The Dorchester, the QE2 and Intercontinental Hotels.
