Spa Creators have recently completed market research for a collection of boutique hotels where they are developing a refurbishment programme. Within this research they have looked at new markets and the Hen spa has been identified as a new and growing area due to late bloomers looking for wellness breaks and spa.One site in particular that Spa Creators have been developing in Edinburgh has huge potential and within the business plan a sales target has been set to exploit the Hen Spa market which is strong in the city.
Within their design Spa Creators are creating areas which can be sold for exclusive use [multi use spaces, studio etc.], their idea is venues within the venue. Spa Creators have already done this successfully done with the manicure and pedicure area where they have created a boutique feel with a different vibe to the spa. Hen parties booking for 2hrs and use the space for fun and this will include free treatments and make up sessions, Spa Creators have done this at the Mere Golf Resort & Spa. Within the boutique we have created a play zone for skincare products and therapists will carry out skin analysis and skin workshops to boost retail sales.
Alistair Johnson [director] commented: “it is important to control large groups and having spaces to allocate works very well, we suggest Hen groups should not be more than six people. We have included on a treatment menu the option to have the entire spa as an exclusive use and this has been very popular at the Ellenborough Park Spa. I believe the spa market is maturing and guests visiting spas are wanting group spa experiences, these do not necessarily have to be healthy and a glass of champagne fits well with spa and the social aspect of spa.”
For more details on Spa Creators visit www.spacreators.co.uk