Hampton by Hilton unveils new design prototype

    1024 683 Katy Phillips
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    Leading upper-midscale brand introduces flexible design concept ‘leveraging latest architectural trends’.

    Hampton by Hilton has unveiled a new Hampton Inn & Suites by Hilton and Hampton Inn by Hilton prototype for the Americas.

    Featuring a contemporized exterior design, refreshed public space décor and updated guestroom case goods, the brand says its new prototype provides owners and developers with a flexible building model that embraces emerging guest preferences, improved functionality and design efficiency.

    Hampton says the new prototype builds on its existing model, helping to ‘position it for continued success and category leadership’. In addition, the prototype is intended to drive the brand’s strategic growth plans as it looks to increase its portfolio of 2,345 open hotels and pipeline of more than 610 properties globally.

    Feedback & Research

    “The new prototype is a natural evolution of our proven model that has made Hampton the segment’s market leader and is in direct response to owner and guest feedback and research,” said Shruti Gandhi Buckley, global head, Hampton by Hilton. “The prototype demonstrates our commitment to providing better value to owners through conscientious, thoughtful design and enhancing the guest experience to meet the evolving needs of travelers.”

    The prototype introduces a new blend of various elements influenced by the latest design trends, in-depth guest research and valuable input from key stakeholders.

    The new exterior design incorporates modern architectural cues while maintaining the flat roof design from the previous prototype to create a consistent thread across the brand. The exterior façade features enhanced lighting, a signature fin design and paint scheme, and enlarged windows to update the look of the exterior as well as increase natural light in the guest rooms.

    The modern porte-cochère creates a ‘warm’ Hampton welcome, while affording owners the flexibility to use local materials. In addition, the new prototype stresses efficiency in its design, with 2,000 sq. ft. less building area required.

    In an effort to reinvigorate public spaces, modifications include a reimagined lobby and front desk area with customized signage and décor, complemented with choreographed pops of color. Communal areas emphasize functionality and comfort to promote guest socialization and gathering throughout the day, while corridors and meeting rooms feature a clean, crisp design.

    Guestrooms have been redesigned with warm color palettes, signature bedding and space-saving alterations like mounted TVs, fully-functional storage units and desk area. The guest bathrooms feature improved lighting, décor and bath fixtures.

    This summer, the brand will release a renovation guide for existing hotels for the lobby and exterior spaces. A guestroom guide has already been released for use by new and existing hotels.

    Katy Phillips / 03.05.2018



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