GROHE return as the main sponsors of the World Architecture Festival

    150 150 Daniel Fountain
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    To be awarded a World Architecture Festival (WAF) Award is widely considered as a career boost in the international architecture field. The event, taking place from November 4 to 6 at Singapore’s Marina Bay Sands Convention Centre, is the largest gathering of the world’s architecture community. This is why the publication of the award nominees was awaited with great anticipation. In mid-June the organisers finally announced the shortlisted projects and the names of the hopeful nominees. As WAF’s founding partner, GROHE will, once again, be the main sponsor of the renowned event. The event is in its eighth year, and GROHE will present the coveted award for the “World Building of the Year”.This year over 600 projects were submitted for consideration by the WAF panel. Later in the year, all shortlisted entrants will give live presentations of their projects to the high-calibre panel at the Festival in Singapore. The panel this year includes Sir Peter Cook, Manuelle Gautrand, Sou Fujimoto and Kerry Hill.

    Apart from the architectural awards, the event will once again offer a wide ranged programme comprising of numerous seminars, discussions and presentations. On all three days the festival hall will be the meeting place for the WAF delegates, allowing them to mingle, network and inform themselves about innovative projects as well as products and services presented by leading international companies.

    GROHE will be in attendance with a large exhibition booth showcasing numerous recent additions to its product range. These will include the water-proof Aquatunes Bluetooth speaker, the GROHE Blue® water system and an array of digital home spa solutions. In addition, the manufacturer will present the horizontal shower Aqua Cloud – a concept for luxurious rejuvenation. The current “Masters of Technology” campaign will form the impressive setting of GROHE’s booth in the festival hall. The campaign highlights the company’s long tradition as a technological innovator and GROHE’s continuing focus on progress and advancement in the sanitary sector.

    “Congratulations to all nominees who have made it onto the shortlist and cleared the first hurdle towards the WAF Awards. Now we can all look forward to three exciting and inspiring festival days in November,” said Grohe AG CEO Michael Rauterkus.

    The Festival kicks off with a “PechaKucha night”. This Japanese event format is unique in that it compresses a large number of presentations into a short time frame – limiting each speaker to a maximum of 20 slides and 20 seconds per slide explanation. For GROHE, Paul Flowers, Senior Vice President Design, will be among the speakers. As usual, the festival will be concluded by the grand gala dinner where the overall winners of the Awards will be announced.

    Daniel Fountain / 17.07.2015

    Editor, Hotel Designs


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