GROHE F-Digital contributes to Sleep Hotel 2012 Best room Design Award

150 150 Daniel Fountain
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Scott Brownrigg’s and Willmott Dixon Interiors room Shaded White has won Sleep Hotel 2012 Best Room Design at this year’s Sleep Event.

With a brief to design a 23 sq m, five star, city centre hotel room which pushes the boundaries of imagination, innovation and creative flair, the stunning and luxuriously designed Shaded White room beat off strong competition from Bisset Adams and 8build, Shaun Clarkson ID, Yasmine Mahmoudieh, Nous Design and Overbury. The hotel room was designed with the help of several suppliers including the largest and the world’s leading single-brand manufacturer and supplier of sanitary fittings. The bathroom design was made up of GROHE F-Digital in combination with the Rainshower Jumbo headshower and sideshowers in a black finish.

GROHE F-Digital contains a digital controller which can be placed flexibly onto any bathroom surface. It is easy to use as the first button starts the water flow, the second reduces the temperature and the third increases it. A light touch with a fingertip is sufficient enough for the controller to launch its precise water temperature and the user’s preferred saved water settings. For added safety and comfort, an illuminated ring provides visual feedback as the water temperature is chosen ranging from colours in blue to red. The flow volume is easily controlled by an exterior ring containing ProGrip™ which allows safe operation even with wet or soapy hands.

Judges, Javier Hortal, Project Leader EMEA at the Mandarin Oriental Hotel Group, Khirstie Gunn-Myles, Head of Design and Engineering at IHG and Conrad Smith, Managing Director at ReardonSmith Architects commented that the “intelligent layout”, “use of space” and the “timeless design” of Shaded White, together with its “functionality and customer focus” helped to secure its win.

Mandip Shanker, Communications Manager at GROHE said:
“We are delighted to have contributed to the the Winner of the Sleep Hotel 2012. We felt that our brassware and shower complemented the overall design set out by Willmott Dixon Interiors. Hotel designs heavily influence trends within homes and we are looking forward to the ways in which these trends will be adopted.“

The aim of Shaded White was to create a timeless room where the design would transcend trends and offer effortless elegance for years to come. The team therefore focused on a minimalist design approach with a restrained colour palette.

A mountainous city view provides the focal point and inspiration for the room’s arrangement, with a luxurious raised bed orientated to ensure guests experience the view uninterrupted. The location of the desk and the window seat provide further opportunity for guests to relax and appreciate the scenery.

Fitting a luxury room into 23 sq m was a challenging task, so the focus was on intelligent forms of storage, which would de-clutter the room. This has been achieved through the elevation of both the bed and the window seat to provide storage underneath.

The mountain inspiration continues through to the bathroom and shower, which has clean, simple lines, surround-sound system and natural daylight that streams through the raised glass panels. The bathroom and wardrobe have been cleverly planned and designed to offer guests not only the necessities, but create the quality and feel of a five star bathroom within very limited space.

Shaded White offers state–of-the-art technology in an unusual and inclusive manner. Inbuilt and freestanding iPads allow the technology-savvy guest to communicate with reception, control lighting levels, blinds and the entertainment system from any part of the room. In addition a simple, user-friendly control pad offers the same service in a more conventional and traditional manner. This system is beneficial for the operations and management team by supporting sustainability and limiting electricity use to times when the room is occupied.

Daniel Fountain / 20.12.2012

Editor, Hotel Designs

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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