GHM prepares for grand opening of heritage resort Al Bait Sharjah, UAE

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The Middle Eastern hotel market continues to grow as General Hotel Management Ltd announces opening of Al Bait Sharjah…

General Hotel Management Ltd (GHM) has announced September 1, 2018 as the opening date of Al Bait Sharjah, a 53-room property that celebrates the heritage of Arabia and that will stand as GHM’s second property on the peninsula after the award-winning Chedi Muscat.

The news of the opening comes after Lodging Econometrics (LE) reported that the total Middle East pipeline has 594 projects/170,490 rooms and is up this year 23 per cent by rooms Year-Over-Year (YOY).

Developed in partnership with Shurooq (the Sharjah Investment and Development Authority), Al Bait Sharjah makes its debut with a refined level of luxury, sophistication and personalised service never experienced before in the Emirate.

As a critical building block in the region’s largest restoration project, known as ‘Heart of Sharjah’, the opening of Al Bait is a keystone in the re-establishment of Sharjah as the cultural hub of the United Arab Emirates. Paying homage to traditional Sharjah architecture, the heritage resort is rooted to the restored foundations of vintage homes that once belonged to noted Emirati families.

Image caption: Heart of Sharjah

Al Bait, meaning ‘The Home’, is carefully remodelled and designed to provide world-class hospitality services and luxurious experiences to its guests, through elements that are in harmony with culture, society, history and civilisation as well as quintessential Emirati hospitality and etiquette.

“GHM has taken the lead in pioneering luxury hospitality in the Emirate, while connecting the modern traveller to Sharjah’s rich storied past,” said Patrick Moukarzel, the resort’s general manager. “We eagerly look forward to welcoming guests to Al Bait for an experience comparable to no other.”

As GHM’s portfolio continues to expained, it remains committed to its signature Asian-inspired cutting edge design, realised in each new location according to the region’s history and traditions, with great respect for the local environment. Al Bait Sharjah, it seems, will be no exception.

 

Hamish Kilburn / 17.07.2018

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