Former Manchester Arora Hotel rebranded as part of £1.5m development

    1024 683 Katy Phillips
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    Located in the city centre, the former Arora Hotel is undergoing a complete refurbishment and relaunch as part of a £1.5 million development.

    The hotel will be rebranded as the Princess St. Hotel, having been purchased by Aspen Hotels in 2013. The four-star hotel has had its lobby and public areas refurbished along with the introduction of a speciality coffee shop called LAWN.

    The site is now undergoing refurbishment of all 141 bedrooms, with the entire project scheduled for completion by the end of 2018.

    Once completed, the Princess St. Hotel will offer a selection of meeting and event spaces, along with refurbished restaurant and bar.

    Home Grown Talent

    Amardeep Chima, managing director of Aspen Hotels, said: “Manchester has firmly established itself on the map as one of the country’s go-to cities for music, culture and entertainment – it’s proud of its home-grown talent and its hospitality portfolio should reflect its unique personality.

    “The Princess St. Hotel does just this by working with up-and-coming local talent, such as the designers for the upholstery and wallpapers and the independent coffee roasters supplying LAWN.

    “Transforming the hotel into a boutique offering allows us to stand out from crowd in what can often be a saturated market and give guests – from both the UK and further afield – a more intimate service offering and taste of the surrounding area.”

    Concluding, Chima added: “We want to offer guests much more than simply a stay in a city centre hotel – as Manchester has so much to offer, we’re their concierge when it comes to catching the hottest gigs, getting the best cocktails or seeing the most popular art exhibitions.

    “We don’t aim to be the coolest or trendiest hotel, nor the most hi-tech; however, we do aim to be guests’ favourite by keeping it simple – the way a hotel should be.”

    Katy Phillips / 27.03.2018

    Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand. During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.

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