edyn, the hybrid hospitality pioneer which has shaken up the extended stay sector, has announced the expansion of its lifestyle brand Locke with the acquisition of the NH hotel in London’s exclusive Kensington and Chelsea district. The hotel is being designed by London-based architects and designers Atelier Ochre, alongside interior design specialists House of Dré…
With conversion due to complete in June 2023, the property will be edyn’s sixth Locke in London, joining Kingsland Locke, Buckle Street Studios by Locke, Locke at Broken Wharf, Leman Locke, and Bermonds Locke. The acquisition adds further momentum to edyn’s growth in Europe, with new properties under development in Berlin, Zurich, Lisbon, and most recently in Munich with the opening of Wunderlocke in the city’s Sendling district.
The aparthotel will shelter 121 apartments, ranging from studios to one- and two-bed open-plan living spaces. The lobby and common areas will be complemented by a bar, restaurant, co-working space, meeting areas, and private gardens. Prominently situated on the historic Cromwell Road, the hotel is in a neighbourhood rich with cultural diversions and is within walking distance of some of London’s most famous museums, including the Design Museum, the Victoria & Albert, and the Natural History Museum.
“I’m very proud to announce edyn’s first acquisition in West London, underlining our commitment to our dynamic home market as we continue to build our presence across the city and broader Europe with all of our brands,” said Stephen McCall, CEO, edyn. “London remains one of Europe’s most desirable destinations, with demand for hotels in June hitting its highest level in almost three years.Locke’s innovative hybrid model, which blends apartment living with high concept design and a range of immersive cultural experiences, has proven its appeal across Europe and this acquisition marks the latest chapter in the brand’s growth story. edyn is perfectly placed to capture the growing demand for this type of hospitality, which has been fuelled by the post-pandemic recovery in travel demand, rising sustainability concerns, and a greater emphasis on the experiential aspects of travel. We are excited for the future and for our continued growth.”
The mandate for both the architects and designers, Atelier Ochre and House of Dré, is to create beautiful, authentic, and liveable spaces for both hotel guests and the local community. Drawing inspiration from the iconic art deco style of Derry & Tom’s Department store and the golden age of Kensington, the design channels a glamorous mid-century aesthetic complete with ample green spaces and a carefully sequenced guest journey, with a contemporary approach which reflects the wants and needs of modern travellers.
Main image credit: Locke Kensington