Dukes London unveils new Deluxe room as part of renovations

    1024 683 Katy Phillips
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    New-look Deluxe room category design led by DesignLSM.

    Dukes London has taken the wraps off its new Deluxe room category, which has been introduced as part of a renovation project covering both the bedrooms and public areas of the hotel.

    The Mayfair-based five-star hotel offers 90 rooms in total, with the 22 newly-refurbished Deluxe rooms having been individually designed by DesignLSM.

    Each room is decorated in greys and whites, which Dukes says creates a soothing and relaxing ambience, worming in tandem with soft furnishings to lend a modern twist to the hotel’s classical tone.

    Other touches in the Deluxe rooms include matching bedspreads and armchairs in a variety of colours, including duck egg blue, mustard yellow and slate grey, while the bathrooms are finished in white marble.

    Sally Peters, Associate of LSM Design, said:“The bedroom refurbishment project with Dukes has been a real labour of love, it was a huge undertaking to give each of the 90 rooms the consideration it deserved, to find fabrics that are beautiful yet resilient and to bring enough change to the rooms to be impactful whilst respecting the much loved history and guest anticipation of the Dukes experience. Dukes has a very restful atmosphere and we feel we have struck a perfect balance between cool, neutral and vibrant accent. I love the colour palette and the rich textured fabrics. The bespoke artwork maximises the impact of the upholstery tones pulling the whole design together. The rooms are a visual and sensory treat, each one having its own individuality.”

    Wider Refurbishment

    The opening of the new room category marks the completion of Dukes London’s multimillion pound refurbishment, which includes a new-look lobby, renovated bedrooms, the new St James’ Suite for events and the Great British Restaurant, headed up by Executive Chef Nigel Mendham.

    Debrah Dhugga, Managing Director of Dukes Collection, said: “Our aim is to enhance and enrich what our guests know and love about the Dukes experience, whilst maintaining our award-winning five-star service and attention to detail that the hotel is so well-known for.”

    Katy Phillips / 04.05.2018



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