Dukes London unveils new Deluxe room as part of renovations

1024 683 Katy Phillips
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New-look Deluxe room category design led by DesignLSM.

Dukes London has taken the wraps off its new Deluxe room category, which has been introduced as part of a renovation project covering both the bedrooms and public areas of the hotel.

The Mayfair-based five-star hotel offers 90 rooms in total, with the 22 newly-refurbished Deluxe rooms having been individually designed by DesignLSM.

Each room is decorated in greys and whites, which Dukes says creates a soothing and relaxing ambience, worming in tandem with soft furnishings to lend a modern twist to the hotel’s classical tone.

Other touches in the Deluxe rooms include matching bedspreads and armchairs in a variety of colours, including duck egg blue, mustard yellow and slate grey, while the bathrooms are finished in white marble.

Sally Peters, Associate of LSM Design, said:“The bedroom refurbishment project with Dukes has been a real labour of love, it was a huge undertaking to give each of the 90 rooms the consideration it deserved, to find fabrics that are beautiful yet resilient and to bring enough change to the rooms to be impactful whilst respecting the much loved history and guest anticipation of the Dukes experience. Dukes has a very restful atmosphere and we feel we have struck a perfect balance between cool, neutral and vibrant accent. I love the colour palette and the rich textured fabrics. The bespoke artwork maximises the impact of the upholstery tones pulling the whole design together. The rooms are a visual and sensory treat, each one having its own individuality.”

Wider Refurbishment

The opening of the new room category marks the completion of Dukes London’s multimillion pound refurbishment, which includes a new-look lobby, renovated bedrooms, the new St James’ Suite for events and the Great British Restaurant, headed up by Executive Chef Nigel Mendham.

Debrah Dhugga, Managing Director of Dukes Collection, said: “Our aim is to enhance and enrich what our guests know and love about the Dukes experience, whilst maintaining our award-winning five-star service and attention to detail that the hotel is so well-known for.”

Katy Phillips / 04.05.2018

Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand. During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.