Plans for a 224-room dual-branded Aloft and Element hotel have been announced between Starwood Hotels & Resorts Worldwide, Inc., Atlantic Hotels Group and Civitas Capital Group for the Love Field area in Dallas, Texas with a projected cost of over $40 million.The project is the first of several joint hotel projects between Civitas and Atlantic within the DFW Metroplex. The architects for this project is 5G Studios and Clark Contractors is the general contractor. Aloft and Element Dallas Love Field are set to open in December 2016.
Constructed within one multi-storey building, the Aloft and Element Dallas Love Field property will share an entrance point, but will have separate ground-floor public areas and lifts. Shared facilities include 6,500sqft meeting space, outdoor swimming pool and fitness centre.
Aloft Dallas Love Field will include 133 rooms and will include their signature amenities such as: re:fuel, Aloft’s one-stop grab & go food and beverage area, and W XYZ® bar.
Element Dallas Love Field will feature 91 studios with fully equipped kitchens and spa-inspired bathrooms. Signature amenities include the complimentary RISE breakfast and RELAX evening reception.
The building, which is expected to receive the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification, will be part of West Love, a 37-acre development that will also feature apartments and more than 24,000 square feet of retail space.
“Aloft and Element will bring new energy to the Dallas Love Field lodging market by offering travellers the choice of two distinct lifestyle brands in close proximity to the airport, the central business district and leading attractions,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “An industry leader in the eco-space, Element fuels a life of balance with its emphasis on wellness and sustainability, while Aloft is designed to meet the needs of the evolving global traveller with its unique design aesthetic and live music scene at the W XYZ® Bar.”