Crown Group announces launch of new Sydney icon this Spring

    150 150 Daniel Fountain
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    A Sydney-based property developer is set to launch a glittering new tower in the heart of the city. After much anticipation, Crown Group has announced its new $250-million tower Sydney by Crown will launch this spring and is set to be the only new apartment building in the central business district (CBD) to be launched and begin sales before the end of the year. Sydney by Crown will also be home to a collection of Crown Group’s boutique serviced apartments.

    Crown Group today revealed highly-guarded architectural elements of the landmark 220-apartment development at 161 Clarence Street in the CBD.

    Designed by internationally renowned Koichi Takada Architects and chosen from a selection of world-class designs during an international design competition, the 25-storey building will feature heritage-inspired lower levels transitioning to a modern glass-and-steel tower, capped with more than a dozen steel arches.

    The unique arches will envelope the tower’s rooftop bar and garden, forming a striking addition to Sydney’s skyline.

    Lower levels will include an eight-storey cathedral-like atrium rising 20-metres above street level over a new public laneway between Kent and Clarence Streets incorporating historic Skittle Lane.

    The tower will be within walking distance to Sydney’s new waterfront precinct at Barangaroo, new Sydney Convention and Exhibition Centre, Wynyard station and Darling Harbour.

    Construction is scheduled for completion in 2017.

    Crown Group CEO Iwan Sunito said Sydney by Crown would become one of Sydney’s architectural centerpieces and a globally recognized icon.

    Sydney by Crown will also be home to a collection of Crown Group’s boutique serviced apartments.

    “Sydney by Crown’s innovative design created by Koichi Takada sets a new architectural benchmark for Sydney. We are proud to be able to deliver a truly iconic building in this emerging global city, Mr Sunito said.

    “The location of Sydney by Crown in the heart of the city and also walking distance to tourist hotspots such as the Sydney Opera House, Barangaroo and Darling Harbour is exceptional.

    “Crown Group had clear vision to create a building which reflected the international, forward-thinking nature of Sydney,” Mr Sunito said.

    “Sydney by Crown will be unlike anything seen before in Sydney.”

    After taking out the state’s top urban concept design awards in 2013 and 2014, Crown Group was flooded with enquiries after Sydney by Crown registrations of interest opened earlier this year.

    Crown Group has received a host of awards in recent years including UDIA NSW Concept Design Award 2013 and 2014, UDIA High Density Development award 2013, UDIA NSW President’s award 2013 and a Master Builders Association Excellence in Housing Award 2013.

    At ground-level residents will have access to health and fitness facilities including a pool and gymnasium.

    Sydney by Crown’s spectacular rooftop will feature water features and greenery as well as a rooftop bar open to residents and guests.

    Crown Group revealed a completed marketing suite showcasing the exciting resident’s facilities and apartment styles will open alongside the company’s head office at 1 Market Street Sydney in early November.

    Apartment sales will begin at the launch on November 22.

    “The building’s unique architecture and premium location has attracted strong interest from both investors and owner occupiers,” Mr. Sparkes said.

    “The spectacular design with its rooftop arches and eight-storey atrium sets it apart from other residential buildings in Sydney.”

    Earlier this year Sydney was ranked the world’s most livable city by PricewaterhouseCoopers’ (PwC) in its annual Cities of Opportunity study.

    The report compares 30 cities around the world across six variables to measure liveability; cultural vibrancy, quality of living, working age population, traffic congestion, ease of commute, and relocation attractiveness.

    “Sydney is the most exciting city in the world to live in for countless reasons,” CEO Iwan Sunito said.

    “International investors and global funds are increasingly recognizing the potential of Sydney.

    “Sydney by Crown capitalizes on Sydney’s best assets, situated close to shops, transportation, parks, Sydney harbour and universities, and allows residents and guests to take full advantage of Sydney’s lifestyle.”

    The PwC report highlighted the incredible quality of life Sydney affords its inhabitants, stating ‘(Sydney’s) good quality of life has a powerful pull, perhaps made even more seductive by beautiful beaches and a sophisticated culture.’
    Launched last year with an impressive $100 million in apartments sold within the first week, Crown Group’s North Sydney project, Skye by Crown, features an infinity-edge rooftop pool, top floor gym and indoor/outdoor common area.

    After a string of successful residential projects in Sydney since it formed 18 years ago, Crown Group has established a solid reputation around the world for its resort-style amenities and after-sales service.

    Founded in Sydney in 1996, Crown Group has successfully completed major developments in Sydney’s best locations including Bondi, Bondi Junction, Parramatta, Ashfield, Epping, Homebush, Newington, Pennant Hills and Rhodes.

    Crown Group is now accepting Expressions of Interest for Sydney by Crown.

    Daniel Fountain / 13.10.2014

    Editor, Hotel Designs


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