Come as you are: 25hours opens its first hotel in Scandinavia

eclectic and layered guestroom design at 25hours hotel in Copenhagen
730 565 Pauline Brettell
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Come as you are: 25hours opens its first hotel in Scandinavia

The 25hours Hotel Indre By, slated to open its doors next month, is the first 25hours hotel in Scandinavia, and the design team has been true to brand developing layered interiors focussed on individuality and personality while exploring the buildings previous purpose as a university and a place of learning…

eclectic and layered guestroom design at 25hours hotel in Copenhagen

The name of this hotel says it all, as the Danish term ‘Indre By’ means inner city or city centre, and, like it says on the tin, this hotel is situated right in the middle of Copenhagen. The building itself dates back to the 19th century, once housed a porcelain factory and was later used as a university building. The interior design of the complex, which comprises four buildings, was the result of a first-time collaboration between 25hours and the London-based Martin Brudnizki Design Studio.

“Coming of Age was our fundamental idea when we were developing the concept of the hotel, which ties in with the building’s former use as part of a university,” explained Copenhagen Project Director Henning Weiß. “Passion and knowledge, art and science find a new home in the hotel in an exciting combination.”

design details in a Knowledge themed room at 25hours copenhagen guestroom

Image credit: 25hours / Stephan Lemke

The 243 guestrooms, designed in ‘Passion’ and ‘Knowledge’ styles, range from Small to Gigantic and offer a retreat to suit every traveller and their needs. Several of the rooms even boast a small terrace and access to the Secret Garden – something which is virtually unique in Copenhagen.

Whether it’s the Vinyl Room or the Love Library, there are hidden spots all over the hotel which are well worth exploring. The Assembly Hall forms the central meeting point and is the perfect location for a quick coffee in the morning, a snack after a stroll around the city or a drink before checking out the Copenhagen nightlife. The NENI restaurant and Café Duse are destinations for hotel guests and locals alike, and the Boilerman Bar in the basement is the ideal place to spend cosy evenings with music and top-class drinks.

The hotel’s spacious wellbeing area is situated on the first floor. Awaiting visitors is a fully-equipped fitness studio with the latest techno gym equipment, yoga mats and a view of the terrace. The outdoor sauna, featuring both indoor and outdoor loungers, offers guests deep relaxation. Those who arrive early and want to hit the town before check-in can use the power shower in a section specially fitted out for early check-ins or late check-outs to freshen up before their rendezvous with Copenhagen.

yellow basin and vintage furniture bathroom detail in 25hours hotel in copenhagen

Image credit: 25hours / Stephan Lemke

The bicycle is as synonymous with Copenhagen as the famous Smørrebrød, and the city is ideal for exploring by bike, which is why guests of the 25hours Hotel Indre By can also enjoy the urban bikes of Berlin-based firm Schindelhauer. Both classic city bikes and e-bikes are available, perfect for a relaxed tour of the neighbourhood. The bikes come with a tour map of the city’s most charming routes, which has been specially compiled for 25hours by bike professionals.

25hours Hotels have positioned themselves as a creative hospitality company rooted in culture and community, and characterized by provocative urban locations, irreverent yet functional aesthetic, and the romantic nostalgia of grand hotels. The brand focuses on individuality, authenticity and personality and, under the motto “If you know one, you know none”, designs each of its hotels with different designers and unique style. This Copenhagen design team have ensured that Hotel Indre By lives up to all the branding with its eclectic interior that tells a story at every turn.

> Since you’re here, why not read about 25hours in Italy?

Main image credit: 25hours / Stephan Lemke

Pauline Brettell / 04.02.2022

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