The fifth citizenM hotel in London will be in the regenerated Olympia London exhibition centre, a £1.3bn mixed development in cooperation with Yoo Capital and Deutsche Finance International; featuring a state-of-the art live music venue and conference centres set to open in 2023…
citizenM London Olympia will be the brand’s fifth hotel in London, featuring, for the first time, a listed living area: the historic Apex room. The 145-key hotel will comprise the first floor with front-of-house and three guest room floors on top of the existing historic building.
citizenM’s hybrid hotels offer travellers luxury accommodation at affordable prices in prime urban centres. This latest addition will be part of a major £1.3bn Olympia London redevelopment project, led by Yoo Capital and Deutsche Finance International, that will create a new cultural hub in West London. The new neighbourhood will include a four-screen arthouse cinema, 80,000 sq ft performing arts space, 1,500-seat theatre, restaurants, shops, cafés, hotels and 550,000 sq ft of office and co-working space. The Heatherwick Studio and SPPARC-designed project will also see the redevelopment of the existing exhibition halls and 2.5 acres of new public space created.
“We’re taking a strategic approach to expansion in London,” commented Klaas van Lookeren Campagne, CEO of citizenM hotels. “Despite the current challenges in both the hotel and conference industries, we are confident in the positive future outlook for citizenM, and therefore Olympia London fitted the brief perfectly. We believe our offer of affordable luxury accommodation will appeal to visitors of the conference centre, as well as the theatre and music venues, and confirms our commitment to expand in London’s most desirable neighbourhoods.”
Chairman of Yoo Capital, John Hitchcox, said: “Having citizenM as an anchor operator is a huge positive for the Olympia project. They are an ideal partner to have on board as we continue our work to transform this area into a destination for culture and creativity and today marks a major milestone towards the realisation of a new vision for Olympia London.”
The hotel interiors will be designed by citizenM’s Amsterdam-based partner Concrete and will feature furniture from long-term collaborator Vitra. The guest rooms will include citizenM’s famous XL king-sized beds, powerful rain showers and large flat screen TVs. Guests will be able to enjoy the same creative technology that has marked citizenM as an innovative force in hospitality, from online check in to in-room mood pads. Since June, citizenM is also offering contactless stays powered by its new award-winning app.
citizenM London Olympia will be located at Hammersmith Road and will be the fifth standpost of citizenM in London, following openings in Bankside (2012), Shoreditch (2016), Tower of London (2016) and Victoria Station (2022). citizenM was advised by CMS during the drafting process of the agreement and closing of the transaction.
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