Brown Hotels takes ‘Brown Beach’ to Greece

International hotel collection Brown Hotels has announced the opening of two new properties from its new four-star line of resorts: Brown Beach Eretria and Brown Beach Chalkida. The new ‘Brown Beach’ branded resorts are the first to launch under the new sub-brand. Here’s what we know…

guestroom at Brown Beach by Brown Hotels Eretria

Known for its quirky, design-driven collection of boutique urban properties, Brown Hotels expanded into beach-side offerings earlier this summer with the launch of its inaugural resort, Isla Brown Corinthia. Brown Beach Eretria and Brown Beach Chalkida introduce a hospitality concept new to the group, presenting four-star, beach-front resorts both complete with swimming pools, a bar and restaurant, wellness centre, spa and events space. Located on the increasingly popular Evia Island, just a one hour drive from Athens, the new Brown Beach resorts present the perfect getaway for international travellers and local Athenians alike, with Brown Beach Eretria providing additional leisure facilities and on-site entertainment, operating as the first all-inclusive resort by Brown Hotels.

blue and white striped sunloungers with parasols around the pool at Brown Beach Eretria

Image credit: Brown Hotels

“Evia island is one of the largest and closest islands to Athens, yet still remains relatively unknown,” said Leon Avigad, Founder, Brown Hotels. “Being so closely located to Athens, accessible by a one hour car drive, and with such a beautiful coastline, we saw an opportunity to invest in this untapped destination as domestic and international tourism continues to rise. The new Brown Beach resorts usher in a new hospitality offering to the Brown Hotels collection, and we’re excited to be diversifying and connecting with new audiences as the group expands.”

With a clean and minimalistic design aesthetic, the rooms at Brown Beach Eretria feature a calming colour palette of neutral hues with ochre and marine blue accents, natural materials and refined furnishings, for an atmosphere that encourages the ultimate tranquillity. Boasting 175 spacious rooms, guests can choose from the various configurations to suit their preference. All rooms at Brown Beach Eretria offer spacious balconies, complimentary high-speed WiFi, bathrobes and slippers and luxury bathroom amenities.

Brown Beach Chalkida presents the perfect weekend getaway, located on the Agios Minas beach at the entry point to Evia island, less than an hour’s drive from Athens. With picturesque sea views, 119 stylish guestrooms, swimming pool and pool bar, restaurant, tennis courts, gym, spa and wellness centre and events space, Brown Beach Chalkida is ideal for both couples and families looking for an easy-to-reach, beach-front retreat. Offering ‘Sea View’, ‘Garden View’ or ‘Pool View’ rooms, each room benefits from a balcony and is fitted out with complimentary high-speed WiFi, bathrobes and slippers and luxury bathroom amenities. Cultivating the “Brown Beach” aesthetic, the hotel’s interiors mimic those of Brown Beach Eretria, with similarly decorated stylish rooms boasting a neutral colour palette, clean lines and natural wood furnishings.

reed ceiling and ochre furniture in the poolside restaurant at Brown Beach chalkida by Brown Hotels

Image credit: Brown Hotels

Brown Hotels, which operates 20 hotels in Israel and one property in Croatia, expanded into Greece in 2020 with its inaugural property Brown Acropol, a retro-style 165-room-and-suite hotel located on Athens’ Omonia Square. since then it has consistently built on its portfolio in Greece to include a range of properties, including Villa Brown Ermou, a cosy 51-room boutique property with Greco-French influences nestled in the picturesque Plaka neighbourhood of Athens, and DAVE Red Athens, an 87-room hotel with an industrial style interior design. Brown Hotels seeks to spread the success of its devotion to service, design, creativity and style with the acquisition of further properties, totalling at 40 hotels across Greece by 2024.

Main image credit: Brown Hotels