Starwood Hotels & Resorts Worldwide, Inc. announces the launch of its game-changing Aloft® brand in Detroit, following the completion of an adaptive re-use project that has transformed the historic David Whitney building. Located at One Park Avenue, Aloft Detroit at The David Whitney features 136 spacious, loft-like rooms, forward-thinking design and an energetic, social atmosphere – all at an affordable price point. The hotel is owned and developed by Whitey Partners, LLC, a joint venture between The Roxbury Group and VOS Hospitality, the lifestyle/boutique division of Trans Inns Management, Inc. Listed on the National Historic Register, the David Whitney building was built in 1915 to anchor the northern end of the Grand Circus Park shopping district. The adaptive re-use project restored the decorative exterior elements that were removed in 1959, as well as the four-story lobby with glass atrium, while thoroughly renovating all floors of the building. Aloft Detroit at The David Whitney is walking distance to Comerica Park, the Arts & Entertainment District and Detroit Opera House, and convenient to Ford Field, Fox Theatre, Joe Louis Arena, several casinos, and the headquarters of General Motors, Ford Motor Company and other Fortune 500 companies.
Amenities at Aloft Detroit at The David Whitney include the brand’s signature W XYZ® bar with live music performances by emerging artists, a 24-hour fitness center and 6,670 square feet of flexible meeting space. The hotel’s bright and airy guestrooms feature the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, a 42-inch LCD television and a plug & play station for electronics.
The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand’s first Botlr™ (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ bars.