Q&A: Andaz Singapore designer Andre Fu

Andre Fu - Andaz Singapore
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Andre Fu gives a glimpse into the design process for the Andaz Singapore…

Q. What would you point out specifically as some of your personal design highlights of the hotel?
A. My favourite aspect of the hotel is perhaps in our vision to create a Singapore-style alleyway experience. The intricate play of intimate proportions within the alleys evoke a sense of discovery and each shophouse is given its own personality and character. I personally believe this is an experience that is unique to Andaz Singapore.

In terms of particular spaces, I am very fond of Sunroom – conceived as modernist expression of the Peranakan house, it is an airy timber-lined lounge decked with lush hanging ferns. I am also drawn to the whimsical nature of 665 for its intimacy and the way it evokes the spirit of a bespoke tailors shop. The use of tropical plants within the hotel experience and how the way the curation of plants expresses a strong feeling of outdoor throughout is also a favourite aspect for me.

Andaz SingaporeQ. How would you say, in terms of design, Andaz Singapore is a combination of what Andaz and Singapore are both known for?
A. Andaz hotels draw direct inspiration from a location’s history, culture and architecture, and by distilling the best of its locale, allow guests to truly engage with a destination and experience it authentically, rather than merely visit.The expression of culture goes beyond the superficial adaptation of local elements or decorative motifs, but to engage in an experience that captures the spirit of the city.

Andaz Singapore
Q. How has it been working with such an iconic building by Ole Scheeren? What are the most challenging bits and how did you and your team work around those challenges?

A. The distinct architecture of the DUO building has posed many challenges to the designs of the project, in particular the relationship between the imposing internal structures against the curved façade of the building. Working with the unconventional shape of the building and the constraints of a thin footprint surrounding the building’s core have prompted us to bring down the scale of the experience, enhance the notion of intimacy and making each shop-house or venue unique in its design language. The resulting effect is a hotel that fully expresses the sense of journey, a journey that is accented with colours, textures, and expressive artworks. I believe the vision to bring the scale and create more personable spaces is a good example of hospitality going forward.

Q. What was your main design inspiration for Andaz Singapore?
A. I drew inspiration from the hotel’s dynamic location and the neighbourhood’s eclectic passageways and shop-house experiences. Our goal has been to re-interpret these qualities to create a Singapore-style alleyway experience. The intention is not to replicate the experience, but finding a means to capture the spirit of it with an emphasis on modernity. The intricate play of intimate proportions within the alleys evoke a sense of discovery and each shop-house is given its own personality and character. I personally believe this is an experience that is unique to Singapore.

Andaz SingaporeIn keeping with the alley concept, the experience of the guestroom embraces the neighborhood spirit. Conceived as a contemporary bungalow, I’ve introduced whimsical moments throughout the room – from the entrance doorbell that is housed in a bespoke post-box, the slender shop-house doors in bold mango yellow to the floor-to-ceiling ivory paneling. The room experience is also punctuated with ethnic touches in aubergine to celebrate the unique palette of the shophouse experience.

Q. What does luxury mean to you?
A. Luxury to me, is having a moment of stillness and not have so much on my mind. It’s a nice feeling having time to be really focused on a particular subject with the absence of distraction.

afso.net

Guest Author / 19.12.2017

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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