Bob W debuts in Greece with two hotel openings

Short-stay apartment operator Bob W is making further inroads into the European short-term rental market with the opening of its first properties in Greece…

facade and view inside of Bob W apartments in Athens at night with interior lighting

The hospitality operator Bob W, continues its impressive growth trajectory with the addition of two properties in Athens to its portfolio, located in vibrant city centre neighbourhoods. Bob W Psyri and Bob W Akadimia will showcase the operator’s tech-driven approach to hospitality in the heart of the city.

The Akadimia district is an exceptionally convenient base for exploring Athens’ iconic landmarks, while its proximity to cultural institutions will connect Bob W’s guests to a lively arts and intellectual scene. Often compared to Soho in New York, Psiri is one of the oldest areas of Athens. Close to all the major attractions including the Acropolis Hill, this district offers the opportunity to soak up the authentic atmosphere of a working Athens neighbourhood and its artisan shops, coffee bars and street art.

Bob W bedroom with grey walls and wooden storage and hanging space

Image credit: Bob W

“We’re excited to introduce Bob W to Greece and present our pioneering approach to hospitality to this market,” commented Niko Karstikko, Co-founder and CEO of Bob W. “Greece and particularly Athens, is one of the most exciting hospitality markets in Europe right now. These properties will deliver the exceptional, authentic, host-driven guest experience we’re super proud of to the heart of the action in Athens within bustling neighbourhoods packed with character.”

The tourism market in Greece is set to record a healthy growth rate and the largest segment of the Greek travel and tourism market is hotels. Bob W’s latest acquisition will see the operator capitalise on this growth market as it proactively expands its footprint across Europe’s rapidly evolving short-term stay sector.

kitchen dining area in compact aparthotel with red and black bar stools and a wood and black kitchen design

Image credit: Bob W

Providing alternative accommodation to stay in style for days, weeks or months, Bob W harnesses technology to optimise both operational efficiency and guest experience, offering a seamless and personalised service to all customers. Bringing together the branded consistency, quality and scale of hotels with the practicalities of short-stay rentals, guests enjoy a five-star, contactless service in locally-designed apartments and rooms within handpicked neighbourhoods.

Bob W’s own tech platform and a suite of web apps provide a fully-digitised guest journey, allowing the brand to retain control of the customer experience from beginning to end. The chat-based perfect host ‘Bob W’ has been specifically designed to be empathetic and attentive at all times and a full-service offering can be delivered via Bob W’s local ‘marketplace’ connecting guests to local cafes, gyms and facilities.

The authenticity and quality of guest experience is key. The operator’s reinvention of hospitality and application of distinct tech and brand standards, as well as enviable sustainability credentials, regularly converts into brand loyalty and repeat bookings.

Bob W has grown rapidly since being founded just before the pandemic by Sebastian Emberger, who is from Germany, and Niko Karstikko, from Finland. Aside from organic growth, in May last year the company acquired Estonishing Stay which, at the time, was the largest short-stay apartment operator in Estonia. The following October it acquired Finnish competitor KOTI Hotel, simultaneously securing €21 million in series A funding, led by Elevator Ventures, Verve Ventures, IDC Ventures and Flashpoint. This took the total raised by the company to €31 million. April 2023 saw the operator make its entry into the German market with the acquisition of Charly Hospitality.

Main image credit: Bob W