Bob W expands in the Nordics

Tech-led serviced apartment brand Bob W has announced two more properties in Finland, as it continues to strengthen its foothold in Europe…

corner seating with table and central light feature next to open plan wardrobe in Bob W apartment

In addition to the  Helsinki property Bob W Kaarti that is due to open this summer, the new property Bob W Kamppi is also situated in the Finnish capital while, Bob W Turku City Centre, is the company’s first property in this historic area of Finland. Combined, these two locations add over a hundred sustainable apartments to the company’s growing portfolio.

couch and coffee table with small dining table in Bob W aprtment Turku

Image credit: Bob W

“As a Finnish Pan-European hospitality brand, I am thrilled that Bob W is supporting its heritage by opening more world class properties in Finland,” commented Niko Karstikko, Co-founder and CEO of Bob W. “The Finnish market is a rapidly evolving travel destination that is not only popular for guests looking for tranquillity and adventure but is a thriving hotspot for the hospitality industry”.

double bed in front of open plan kitchen are in Bob W aparthotel

Image credit: Bob W

Bob W Turku City Centre is a purpose-made development in one of Turku’s landmark buildings at Eerikinkatu 12C known as ‘Vanun Talo’ or the Cotton Wool House. The property was named after its longest-standing tenant, a fully female-led textile company ‘Oy Turun Vanu’ occupied it until the 1950s. Recently referred to by locals as ‘Queen of the Marketplace’, the hotel is situated in the bustling market square next to excellent transport links – a perfect position for exploring the area.

Turku was chosen by the brand for its historical charm, modern vibe and wide selection of vibrant stalls, cafes and restaurants (Turku is known as Finland’s food capital) as well as big name shops, malls and department stores. In the summer, the city of Turku really shines. A walk along the Aura River gives views of traditional medieval buildings such as the Turku Cathedral and Castle, and the river boats turn into cosy pubs anchored alongside outdoor eateries, while regular music festivals, such as the internationally acclaimed Ruis Rock add to the atmosphere.

façade of 1920's historical jugendstil building converted to Bob W aparthotel in Turku

Image credit: Bob W

Constructed in the 1920s, this historical jugendstil building showcases unique architectural features including the varying floor levels and the recent restoration of the building’s façade. Inside, local designers and artists have created a warm, authentic atmosphere inspired by the laid-back browns and greens of the Aura River. Muted tones are accented with shades from Turku’s iconic landmarks including the city’s official mascot Posankka (it’s Pigduck!), bringing a splash of pink. Inspiration is drawn from the functionalism of the 1920s and 30s, where comfort takes priority and every corner feels like home.

round wooden table in front of double bed in Bob W apartment with kitchen

Image credit: Bob W

Bob W Kamppi, secured in collaboration with real estate partner Slättö, sits in an area of Helsinki that is known as the heart of the Finnish music scene where more than half of the city’s live music venues are situated. Kamppi is a cultural melting pot of creativity and is home to many museums, record companies and music festival headquarters – the Urho Kekkosen Katu stretch has even been nicknamed ‘Rock and Roll Street’.

In keeping with a growing trend in the repurposing of commercial buildings,  the location is a former office block that will be transformed into stylish apartments set around an inner courtyard with a rooftop sauna lounge, in a prime location. Office to hospitality conversions are bringing new life to cities, a movement that Bob W is a true advocate of, with projects such as Kamppi and others across Europe.

comfortable couches and minimalist wooden chairs in public shared space in the hotel corridor

Image credit: Bob W

Opening in 2025, Bob W Kamppi’s mixture of studios and one-bedroom units will have an interior concept designed by local design agency KOKO3, uniquely merging the building’s 70s raw architecture with modern Finnish design. A colour palette inspired by the local neighbourhood blends with statement design pieces, while locally sourced artworks, a signature of the brand, capture Kamppi’s essence. Collaborations from renowned contemporary Finnish designers Vaarni & Basta feature in coworking spaces, in the rooftop lounge and in the sauna facilities, showcasing a mix of nostalgia and modernity.

As a climate-neutral hospitality provider, the extensive renovation of this office building has the environment at its core. In partnership with renowned sustainability experts Avarrus Architects, a firm that was shortlisted for Finland’s highest architectural award, the vision for this development is to preserve the building’s original 1970’s essence, while significantly elevating its sustainability credentials and functionality.

using a phone for digital check-in at Bob W

Image credit: Bob W

Refurbishment plans include advanced, eco-friendly HVAC systems, energy efficient windows replacements, roof repairs, a renovated parking deck and the integration of solar energy solutions, all aligning to achieve LEED gold certification, the highest sustainability standards in the green building rating system.

Every apartment is fitted with a kitchen area and extra home comforts, making them a perfect base to work or explore from for longer stays. They also benefit from Bob W’s distinctive tech that provides a fully-digital guest journey including 24/7 customer service, keyless entry and access to Bob W’s local marketplace that connects guests with local partners offering a range of services from breakfast to gym passes.

Main image credit: Bob W