Banyan Tree Group unveils new HOMM brand

HOMM Bliss guestroom with calm neutral interior
730 565 Pauline Brettell
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Banyan Tree Group unveils new HOMM brand

HOMM, one of five new brands within the Banyan Tree Group, aims to combine the concept of globally diverse experiences while maintaining a feeling of home. HOMM Bliss Southbeach Patong in Phuket is the first location for the new addition to the groups growing ecosystem…

HOMM Bliss guestroom with calm neutral interior

Blending the essence of Phuket’s tropical beach with the signature Banyan Tree Group’s standards of service, HOMM Bliss Southbeach Patong sits on the quiet southern end of Patong Bay, with unrivalled views of the Andaman Sea along miles of white sand beaches. The newly refurbished guestrooms all have a contemporary beach-inspired feel and are bathed in natural light. The hotel shelters 71 contemporary guestrooms, with 39 of them featuring sea-facing private balconies and terraces or ground-floor plunge pools. Indulgent bathrooms encourage relaxing mornings, while the property’s two outdoor pools, beachfront access and proximity to top tourist attractions provide for exciting afternoons in Phuket.

seaview from guestroom at HOMM Bliss

Image credit: Banyan Tree Group

“With the introduction of our HOMM brand, we strive to provide guests with true ‘sense of home’ comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” said Chatchaya Jearranai, Hotel Manager of HOMM Bliss Southbeach Patong. “HOMM Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travellers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations to come.”

Origami art in lobby at HOMM Bliss Southbeach Patong

Image credit: Banyan Tree Group

As part of the group’s larger Stay For Good program, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic wellbeing of each HOMM community.

With its focus on creating a sense of home for its guests, the brand debut of HOMM Bliss Southbeach Patong maintains the groups signature service, along with purpose led sustainable standards of tourism the Banyan Tree is known for. Through destination-specific, immersive travel experiences and locations in key second-tier cities, travellers can engage in the local culture before heading back to their HOMM-away-from-home.

Since you’re here, why not read about The Banyan Tree Group in Mexico?

Main image credit: Banyan Tree Group

Pauline Brettell / 14.01.2022

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