Australia: opening of a new ibis flagship in Adelaide

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Comfortable rooms featuring cool urban design, staff wearing Converse trainers, cutting-edge Samsung technology and a great location. A visit to the new ibis Adelaide hotel!Built by the owners of the Hines Property group, ibis Adelaide is the most innovative economy hotel in Australia today.

A connected hotel
This brand-new landmark hotel is attracting attention thanks to the street art by graffiti artist GhostPatrol on its walls and the cutting-edge Samsung technology available in the rooms, where guests can display their photos, videos and games on the big screen.

The Samsung Smarthub 690 Series equipment installed in the hotel’s 311 rooms gives customers access to all hotel functions, from restaurant menus to entertainment on demand and internet enabled TV apps – the ibis Adelaide is raising hotel standards with the latest in technological innovation.

In parallel, the contemporary interior designed by French design firm Atelier Archange offers a playful and functional look with rooms marrying technology, comfort and heaps of urban cool.

The innovative concept behind the hotel: to provide a high-quality product at a competitive price with everything to please business and leisure travelers. The hotel is a landmark in the economy hotel sector in Australia, promising guests an experience that is both amusing and unexpected.

A symbolic opening
Ibis Adelaide is not only the first ibis hotel opened in Australia since 2008 – it is also the largest.

Development of this AUS$70-million hotel is part of the ibis family’s ambitious expansion program on the Australian continent. Two new ibis Styles hotels are already planned for Western Australia and Queensland.

Accor Pacific Chief Operating Officer Simon McGrath points out that the investments made over the last three years to develop the ibis family have generated a wave of positive reactions from customers lining up to praise the new services. By way of proof: the ibis brand’s Net Promoter Score rose by 4 points in 2014 compared to 2013.

Ibis Adelaide – the 60th hotel in the Group’s economy segment in Australia- should help boost this already positive momentum.

Daniel Fountain / 22.09.2014

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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