Auberge Resorts Collection appoints Etienne Haro as Managing Director of Cambridge House

Auberge Resorts Collection has announced the appointment of Etienne Haro as Managing Director of Cambridge House, the brand’s soon-to-open luxury hotel in Mayfair, London, in partnership with Reuben Brothers…

A proven leader in the luxury hotel industry, Etienne Haro brings a wealth of global hospitality experience and an unwavering commitment to exceptional service, attention to detail and guest satisfaction at the highest level.

“We are delighted to welcome Etienne to Cambridge House,” said Mo Elbanna, Executive Vice President, Global Operations, Auberge Resorts Collection. “With a distinguished career spanning some of the world’s most renowned hotels, Etienne brings not only deep global expertise, but also an intuitive, guest-centric approach to leadership. His commitment to excellence and establishing Cambridge House as a vibrant part of the city’s cultural landscape and social fabric makes him the perfect fit to lead Auberge’s newest chapter in London.”

In his new role, Haro will oversee all operations at Cambridge House, Auberge Resorts Collection’s first hotel in London, located in the former In and Out Military Club. Opening in spring 2026, the 102-room hotel—an imaginative renewal of the 18th-century grand Palladian mansion at 94 Piccadilly—will capture the spirit of London, creating a magnetic new destination in Mayfair for both Londoners and international visitors. The property is owned by Reuben Brothers, and will be a refined retreat, a vibrant social hub with unique dining and a destination Auberge spa, and home to an exclusive private members’ club.

Haro’s appointment marks a pivotal moment in Auberge’s thoughtful expansion in Europe and urban markets, with his leadership poised to shape a guest experience defined by excellence, personalization and innovation. With a leadership style rooted in emotional intelligence, creativity and craftsmanship, Haro is passionate about creating meaningful experiences and cultivating strong, engaged teams.

“It is an immense honour to be appointed as Managing Director of Cambridge House and lead this significant landmark into its next chapter, turning a storied home of great pedigree into wonderful ground for distinctive experiences,” said Etienne Haro. “What Reuben Brothers have envisioned is fascinating, and with the deep sense of purpose of Auberge Resorts Collection, it will become a catalyst for creativity, connection and lasting memories.”

Haro most recently served as General Manager of The Mark Hotel in New York City, where he led one of Manhattan’s most iconic properties and implemented a transformative strategy to drive structural and cultural growth. A native of France, he previously held leadership roles at some of the world’s most celebrated hotels, including the Burj Al Arab in Dubai and La Mamounia in Marrakech—named Best Hotel in the World by Condé Nast Traveler in 2021.

Who is Reuben Brothers?
Reuben Brothers is a global leader in real estate investment, development, private equity, debt financing, and venture capital. Over the past twenty-five years, the business has built a world-class portfolio of properties in the most sought-after markets across the United Kingdom, United States, and Europe. The Group’s extensive real estate holdings are diversified, spanning residential, office, retail, hotel, and infrastructure assets worldwide. Key investments include Cambridge House, Admiralty Arch, The Twenty Two, and Burlington Arcade in Mayfair; The Surrey, A Corinthia Hotel, and The Twenty Two in New York; W South Beach in Miami; The Vineta in Palm Beach; Century Plaza in Los Angeles; Hotel La Palma in Capri; Esencia in Puerto Rico; and KYU Restaurant Group. Ancillary businesses include London Oxford Airport, Arena Racing Company, and Newcastle United Football Club. The philanthropic arm, Reuben Foundation, was formed in 2002 and makes essential contributions to the advancement of healthcare and education globally, as well as the arts.