art’otel expands European presence with ambitious roll-out

Contemporary lifestyle hotel brand art’otel has announced its European expansion with the launch of three new sites in Zagreb, London Hoxton and Rome, opening in autumn 2023 and early 2024 respectively. Here’s what we know…

contemporary artwork against wooden panelled wall with rust velvet couch and statement lighting in lobby of art'otel London

Launching in autumn 2023 in the Croatian capital, art’otel Zagreb fuses art, design and hospitality. Located in the heart of the city centre, within the Jewish Liturgical Municipality building built by acclaimed architects Freudenreich & Deutsch in 1928, it is one of the best examples of Zagreb’s Art Déco architecture. The hotel shelters 110 guestrooms, a rooftop bar, main restaurant and bar, four meeting spaces, a spa and indoor pool.

Looking ahead to spring 2024, the historic city of Rome marks art’otel’s inaugural location in Italy. Moments away from the iconic Spanish steps, the property is an extensive redevelopment of a former hotel which closed in 2022. Featuring 99 guestrooms, the hotel will also include a destination restaurant and bar with outdoor terrace and an art gallery.

dark interior with statement black lamps and round black chairs in the library of artotel Amsterdam

Image credit: Paul Winch-Furness / art’otel Amsterdam

Following the hugely successful launch of art’otel London Battersea Power Station, the brand will open its second London location in Hoxton. Designed by Squire & Partners, art’otel London Hoxton is based on a pure cylindrical form structure and will occupy a prominent corner within the South Shoreditch Conservation Area. The 27-floor property, scheduled to open in early 2024, will boast exceptional views across the capital, 357 guestrooms including 60 suites, destination restaurant and bar, art gallery, events space, auditorium and extensive leisure facilities including an indoor swimming pool. British street artist D*Face was recently named as the Signature Artist for this hotel.

“Expanding our presence for art’otel in these key European capitals has been an exciting and ambitious project,” said Boris Ivesha, President & Chief Executive Officer, PPHE Hotel Group (owner of the art’otel brand). “We’re focused on bringing our guests memorable experiences with one-of-a-kind hotels in the world’s best and most vibrant cities.”

These three new art’otels will join existing properties in Amsterdam, Berlin, Cologne and London Battersea Power Station. In addition,  the hotels in Berlin and Cologne are set to benefit from an investment programme this year.

Main image credit: art’otel