Aethos has announced the appointment of Lily Wecker as Chief Executive Officer, at a pivotal moment, marked by the opening of Aethos London Shoreditch…
The appointment of Lily Wecker follows the opening of Aethos London Shoreditch, the brand’s largest destination and new UK flagship, and anticipates the opening of Aethos Mallorca. She will spearhead Aethos’s global expansion across Europe, Americas and Asia, advancing its mission to redefine hospitality through authentic human connections.
With a career spanning consulting, investment, and global hotel operations, Wecker brings a unique perspective to the company. She joins from Mandarin Oriental, where she spearheaded the group’s European growth. Prior to that, she was with Zetland Capital, overseeing the acquisition and asset management of more than 20 landmark hotels across Europe, including The Morrison in Dublin, La Tartane in St. Tropez, and Le Tropical in St. Barts. Wecker began her career at McKinsey & Company and Boston Consulting Group, advising real estate and private equity clients in New York and London.
Image credit: Aethos
Benjamin Habbel, Co-Founder and Chairman of Aethos, commented: “Lily brings deep expertise in luxury hospitality, growth and development, and a true passion for building meaningful connections – all perfectly aligned with our vision for Aethos. Since we started just 7 years ago it was our ambition to create a different kind of hospitality company that redefines community and personalised travel experiences for the next generation of travellers. With her leadership, I am confident Aethos will continue to deliver to this goal and deliver across our core pillars: authentic experiences, meaningful community, and culinary excellence.”
With this strategic addition to the executive team, Aethos will continue to strengthen its integrated hotel and membership model, elevate wellbeing and authentic guest experiences, and drive revenue growth across both urban and resort destinations globally.
Aethos currently operates destinations and member clubs in London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia, and Corsica.
Main image credit: Astet Studio
