AccorHotels leads midscale expansion in UK

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    AccorHotels, the world’s leading hotel operator and market leader in Europe, is pleased to announce it has entered into a commercial agreement with Amaris Hospitality Limited to manage 11 hotels (1,617 rooms) under Mercure, the leading midscale brand in the UK.The hotels are located in Aberdeen, Bristol, Exeter, Liverpool, Manchester, Newcastle, Daventry, Haydock, St Albans, Brands Hatch and Walton and will complete integration by the end of this year.

    Thomas Dubaere, Managing Director AccorHotels UK & Ireland said: “The signing of this significant number of hotels further demonstrates the ability of AccorHotels to grow its presence in the UK and build on our leadership position, whilst proving our commitment to the midscale sector, as we continue to push towards our target of 300 hotels – 40,000 rooms – in the UK and Ireland.

    These hotels will benefit enormously from joining AccorHotels’ powerful distribution network and be part of its market changing digital and technical offering which was set out in July and will offer a wide range of digital solutions to all its partners.

    These additional properties significantly increase AccorHotel’s UK network to 217 hotels of which 84 are under the Mercure name, one for the leading UK midscale brands.

    Daniel Fountain / 14.10.2015

    Editor, Hotel Designs


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