100% Design announces heavyweight brands and exhibitors

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New roster includes Benchmark, Established & Sons and Dare Studio among others…

100% Design has revealed updates to its exhibitor list for the 2018 show, confirming collaborations with world class brands and the biggest names in design. The show will cover four key areas: Interiors; Kitchens, Bathrooms & Bedrooms; Emerging Brands and, new for 2018, 100% Build London. The return of leading brands and debuts from emerging talent cement the show’s position as a cornerstone event of the London Design Festival.

A powerhouse of British design, Benchmark makes timeless furniture that has soul and integrity. Using traditional craft techniques and innovative technology, each handmade piece effortlessly brings a sense of home to both commercial and residential spaces. On display will be new pieces by Space Copenhagen and Foster + Partners, alongside live workshops demonstrating the brand’s signature craftsmanship. On the stand, Benchmarks craftsmen will be working at their benches producing furniture for live projects. One will be the Gleda Chair designed by Space Copenhagen, destined for the new hotel within Manhattan Loft Gardens, opening in early 2019; the other will be Foster + Partners OVO design for the Cleveland Clinic HQ in Ohio. Visitors will have the opportunity to follow the Benchmark hand-assembly process from start to finish, live each day.

Image caption: L-R Benchmark, Established & Sons

Iconic British design brand Established & Sons returns to 100% Design with an exciting new collection of characterful furniture and lighting designs. New pieces include the Cassette sofa by Ronan and Erwan Bouroullec, the Barbican chaise by Konstantin Grcic, the Light Light by Dimitri Bähler, the Mauro Chair by Mauro Pasquinelli and the Filigrana Light by Sebastian Wrong. The new collection continues the brand’s practice of supporting a dynamic selection of world-class creators and presenting imaginative products with style and personality.

Known for their contemporary handcrafted furniture, award-winning British design brand Dare Studio returns to 100% Design. On show will be a selection of furniture and lighting products, suitable for both luxury domestic interiors and high specification contract environments. Notable products include: the Riley Coffee Table, a modern classic, which incorporates two tables of varying heights to add flexibility in positioning and function; and the Frida Chair, a modern interpretation of the wingback chair.

International design and lifestyle company YOO will be participating in this year’s show; co-founded by Philippe Starck and John Hitchcox, the company names Marcel Wanders, Kelly Hoppen, Jade Jagger, Mark Davison and Steve Leung as Creative Directors. YOO is responsible for the regeneration of Olympia London and will be exhibiting the masterplan at 100% Design, with Heatherwick Studio, in collaboration with SPPARC Architects, leading the architectural enhancement.

100% Design is dedicated to showcasing a variety of brands from the UK and internationally, across each of the show areas. Brands to watch include Greek furniture brand mono.rocks which sources unique and exquisite stones from around the world and crafts them into artful interior pieces. The brand has relationships with the world’s major quarries, enabling them to reserve pieces of stone that stand out. Designed with the core principles of simplicity and finesse, Bulo’s pieces are understated with a timeless aesthetic. The Belgian brand creates quality furniture with collections that are recognisable for sleek lines and structured shapes. The fundamental idea behind the furniture from Thors Design is that of upcycling, using rustic Azobé wood, sourced from decommissioned Danish wharves. The result is bespoke, hand-made, sustainable furniture with an original raw look and a natural Nordic feel that retains the integrity, history and natural character of the wood.

Image caption: L-R mono.rocks, Bulo, Thors Design

CHOLO.design produce handmade homeware accessories and lighting in natural materials such as bamboo and hemp. The Bristol-based team is dedicated to creating products with a positive impact on consumers and the environment. Cubo by CHOLO, a humble concrete lamp turned upside down, is hand made to order & incorporates an LED bulb and bamboo fitting. Founded in 2016, Proper Copper Design has grown to become the leading online retailer for handmade-to-order copper taps, showers, handles and accessories, shipping products from their Brighton-based workshop to customers across the globe. Trained as a carpenter, director Khan Erkeksoy recognised the potential for the material’s industrial yet warm aesthetic while working alongside other trades. Vincent Sheppard has been designing and manufacturing exceptionally comfortable indoor and outdoor furniture since 1992. New items on show include the Loop Collection (pictured below) and the Roy cocoon; demonstrating simplicity with a modern edge.

Hotel Designs is proud to be a confirmed media partner of 100% Design. 

Hamish Kilburn / 17.07.2018

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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