Ulster Carpet logo in black with royal warrant logo

Ulster

1024 683 Meghan Taylor
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Ulster’s custom carpets embody an elevated artistry that has defined the company since its beginnings in 1938. What started as a family vision in Northern Ireland has grown into one of the world’s most respected creators of bespoke Axminster carpets for luxury hotels, casinos, and cruise ships. Eight decades later, Ulster remains privately owned by the founder’s family and continues to operate from the very site where its story began—an enduring commitment to heritage, craft, and innovation.

Hotel guest room with Ulster Carpet's flooring

Image credit: Ulster Carpets

At the heart of Ulster’s identity is the Axminster weaving tradition, a craft that the company has not only preserved but reimagined. Their patented weaving technology stands as a breakthrough in the industry, enabling the creation of richly detailed, colour‑saturated designs without the usual technical constraints. This freedom empowers Ulster’s global Design Teams to transform the blank canvas of a floor into a compelling visual narrative—one that enhances interiors and resonates with guests long after they leave.

Design at Ulster is a collaborative journey. Their teams work closely with designers, architects, and specifiers to shape carpets that complement and elevate an interior concept. Every project begins with imagination, and Ulster’s role is to translate that vision into a woven reality. Through a storytelling‑driven approach, they develop designs that harmonise with the broader interior scheme, ensuring that pattern, palette, and texture work in concert with the surrounding materials and architectural intent.

This creative partnership is supported by meticulous planning and expert project management. Ulster’s specialists coordinate the sequencing of production and installation with precision, ensuring that even the most complex projects progress smoothly. Their involvement begins early, offering guidance on specifications, performance requirements, and technical considerations—support that proves invaluable in large‑scale hospitality and marine environments.

Ulster’s design excellence is matched by the substance of their manufacturing. Every stage of production is controlled in‑house within their UK‑based facilities, allowing for an uncompromising focus on quality. They source the finest wool, spin and dye their own yarn, and oversee weaving and finishing with a level of care that is evident in every completed carpet. This vertical integration ensures consistency, durability, and a luxurious finish that has become synonymous with the Ulster name.

Hallway at Mandarin Oriental Vienna, with Ulster carpet

Image credit: Jack Hardy, courtesy of Ulster Carpet

The result is a product that carries both the legacy of traditional craftsmanship and the precision of modern innovation. Each carpet and rug woven by Ulster reflects a deep respect for material, technique, and design integrity. Their work does more than cover a floor—it shapes atmosphere, guides movement, and enriches the sensory experience of a space.

Ulster’s longevity is rooted in this balance of heritage and forward thinking. Their carpets are not simply manufactured; they are crafted with intention, artistry, and an unwavering commitment to excellence. For designers seeking a partner who understands the power of flooring to define a space, Ulster offers a rare combination of creative freedom, technical mastery, and collaborative spirit.

Hallway at Mandarin Oriental Vienna, with Ulster carpet
Hotel guest room with Ulster Carpet's flooring

ulstercarpets.com

028 3833 4433

marketing@ulstercarpets.com

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Meghan Taylor

All stories by: Meghan Taylor

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.