Ideal Standard

589 407 Hamish Kilburn
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Ideal Standard International is a leading provider of innovative and design-driven bathroom products, with 100 per cent focus on bathroom and washroom solutions, their brand portfolio includes the two most recognised and respected bathroom brands in the United Kingdom, Armitage Shanks and Ideal Standard.

Armitage Shanks is a British institution, established in 1817 the Company have remained at the very forefront of innovation, whilst providing market leading, high quality products, which have been welcomed into hospitals, schools, businesses and homes for two centuries.

Ideal Standard is synonymous with cutting edge design. With its long experience and history of design and innovation, the Company continues to invest in advanced technology, ensuring their products are functional, yet aesthetically pleasing.

For many years they worked with award winning designers, Robin Levien RDI, Jasper Morrison, Seymour Powell and Roberto Palomba, to name but a few.  Ranges consist of a collection of products representing the latest technology and engineering from across Europe.  This dedication to design has established Ideal Standard the dominant brand in the residential and refurbishment sectors.

Together they form the leading manufacturer of bathroom and washroom products in the country and have a strong presence in every sector of the construction market. These resources mean the Company are able to combine expertise and experience with the latest manufacturing technology to deliver a range of high quality, high performance products.

Manufacturing excellence is their cornerstone. Knowing that their robust, products can withstand the day-to-day rigours is essential. The highest quality materials are used, each subjected to extensive life testing. The result is that the Company continually exceed all British and European standards and everything made comes with a comprehensive guarantee.

Ideal Standard understand how valuable the right bathroom can be to both a hotel and its guests. The Company offers a comprehensive range of solutions that inspire and excite, are easy to maintain, and look good every day. There is no ‘one size fits all’ hotel bathroom solution. Ideal Standard can help with bathroom installations ranging from high-end guest rooms to spas to public washrooms.”

Ideal Standard has recently opened its London Design and Specification Centre in the heart of Clerkenwell.  This has been created with architects and designers in mind, recognising that not only need practical information about products is needed but also somewhere to meet, network and research their projects. This space has been designed with openness and innovation in mind to encourage this. Visitors will also benefit from the insight and skills of their in-house design team, who can offer practical advice on the planning and designing of bathrooms for a vast range of projects including luxury hotels, offices, hospitals and residential properties.”

Business Address

Ideal Standard (UK) Ltd.
The Bathroom Works
National Avenue
Kingston Upon Hull
HU5 4HS
England

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Author

Hamish Kilburn

All stories by: Hamish Kilburn

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.