Hyde is heading for London

Preparing to bring its bohemian flair to the city, Hyde is heading to the UK for the very first time, putting down roots in the beating heart of one of the capital’s most storied neighbourhoods…

floral wallpaper behind moss green bedhead in Hype London guestroom

Set to swing open its doors on September 2nd 2024, Hyde London City is bringing its electrifying energy to a Grade II listed landmark in the middle of historic Old Bailey. Set across seven storeys, the hotel will have 111 guestrooms, modern Turkish restaurant Leydi serving up generous lokanta-style hospitality, and an intimate subterranean cocktail bar dedicated to a love of music that harks back to Hyde’s origins on the LA club scene.

street view of Hyde London façade

Image credit: Hyde Hotels

The new hotel is well located for exploring the City and surrounding neighbourhoods that are steeped in music, art and design history, and will provide a unique destination for business travellers tired of cookie-cutter corporate accommodation. World-famous landmarks St. Paul’s Cathedral and Old Bailey are literally on the doorstep, while the iconic music and arts destination Barbican Centre and the showrooms, concept stores and galleries of Clerkenwell, home to the eponymous Design Week, are within easy walking distance. The eclectic history and emerging creative scene surrounding the hotel will heavily influence Hyde London City’s cultural and music programming, which is integral to the brand DNA.

bedside and wallpaper detail in Hyde London guestroom

Image credit: Hyde Hotels

The interiors of the hotel will also reflect the spirit of discovery intrinsic to the Hyde experience while paying homage to the architectural heritage of the 19th century building, resulting in a layered, immersive aesthetic. References as diverse as Darwin’s seminal work and the discovery of the kaleidoscope add vibrancy and interest to the alternately green- and blue-framed guestrooms, while classic Hyde touchpoints like dressing gowns inspired by surf ponchos and sublimely comfortable slides dial up the cosy vibes. Set in the eaves of the building with a soaring 5m high ceiling, the hotel’s Headliner Suite looks to botanical motifs to inform its style, setting the scene for a convivial spot that is ideal for sundowners with its very own marble-topped bar and views over London’s rooftops.

vintage style wooden desk in guestroom at Hyde London

Image credit: Hyde Hotels

On the ground floor, Leydi, the modern Turkish restaurant will bring the flavours and all-day food culture of Istanbul to the heart of London. Leydi will plate up generous meze, home-baked pide, and Mangal-grilled meat & fish served family style to encourage joyful communal dining that slips effortlessly into the early hours, liberally aided by free-flowing raki. Warm and textured interior design adds to the mellow vibe, and cosy window tables invite guests to draw up a bar stool, grab a cocktail, and immerse themselves in the intoxicating beat of London life.

As the night draws in, locals and guests alike can head underground to Black Lacquer, an intimate cocktail bar where eclectic, global music is celebrated. Clean serves and a perfectly pitched menu of small, Tokyo-inspired plates will be set against a daily-changing soundtrack driven by the curated collection of meticulously maintained vinyl on display. The spirit of each Hyde is enhanced through meaningful connections with its local music scene and Black Lacquer’s cultural programming will be informed by collaborations with emerging DJs and artists, establishing it as an inclusive social hub where anything can happen.

Main image credit: Hyde Hotels