The ‘affordable luxury’ lifestyle brand that we all know and love has announced its expansion plans for the year ahead, which will take its total number of hotels to 36 across Europe, North America and Asia…
citizenM, the trailblazing hotel brand that arguably wrote the anti-chapter in traditional concept of hospitality, is expanding. The hotel brand, which seamlessly blends contemporary design, cutting-edge technology and a vibrant social atmosphere, has announced it will take its hotel portfolio up to 36 properties across Europe, North America and Asia in 2024.
With a mission to provide affordable luxury for the modern traveller, CitizenM has created a distinctive identity that resonates with those seeking a dynamic and immersive hotel experience. From their avant-garde interiors to personalized service delivered by a team of passionate ‘ambassadors’, citizenM transcends conventional hotel norms, inviting guests to embrace a global community where art, innovation and comfort converge.
But where is the hotel brand focusing its lens in 2024? Let’s take a look.
citizenM Austin Downtown
Anticipated to open in early 2024, citizenM will add to its growing US portfolio with the opening of the brand’s very first hotel in Austin. Developed in partnership with Turnbridge Equities, the 17-storey tower will house a 344-key hotel featuring citizenM’s signature interior design by Amsterdam-based concrete, longtime design partner of the brand.
The hotel interiors will draw inspiration from the local community, filled with an eclectic mix of contemporary art and objects by local artists. citizenM Austin Downtown will also feature a rooftop pool and bar area, with design by commissioned artist PONI (Hilda Palafox), plus an exterior art piece by Calhan Hale, designed to encapsulate the ever-present existence of city and nature in the area. Austin has been on citizenM’s radar for years as an exciting cultural centre and influential tech and business hub, and marks the brand’s commitment to be present in markets where its customers are.
citizenM Boston Back Bay
Image credit: citizenM
In the heart of the Back Bay neighbourhood, citizenM’s second Boston hotel, and the largest in the portfolio, is set to open at the end of Q2 2024. It will anchor the northern side of the Parcel 12 mixed-use development, a gateway to the city and connector to Boston’s historic Newbury Street.
The hotel will be Boston’s first all-electric hotel, joining 1001 Boylston Street, a Class A life science and office building and a unique retail-lined, two-tiered public plaza at the development, welcoming guests as an inspiring place to sleep, work, meet, and relax. Embracing local influence, citizenM Boston Back Bay’s interiors will draw inspiration from the surrounding city, showcasing an array of contemporary artwork inside and out, photography and found objects by Boston-based artists.
It will feature 399 guestrooms plus a spacious living room, societyM meeting rooms and 24/7 canteenM. Guests can also enjoy a well-equipped gym with panoramic views of Newbury Street, and an expansive rooftop bar and terrace with breathtaking views of the Boston skyline.
citizenM Miami South Beach
Image credit: citizenM
Now we’re talking! citizenM’s third Miami hotel is set to open in summer 2024, in the heart of Miami’s lively South Beach and just steps from the buzzing retail and restaurants of Lincoln Road. A unique blend of modern design and local flavour, citizenM Miami South Beach will serve as a welcoming retreat for travellers, boasting a rooftop infinity pool and hidden bar surrounded by lush greenery, a cosy outdoor terrace and captivating art on display throughout the hotel.
The 168-key hotel captures the essence of Miami’s energy and artistry, with a bold design and prime location surrounded by fine-dining restaurants, colourful cocktail bars and the best waves around.
Following the openings next year, 2025 and beyond will see citizenM adding several more properties to its portfolio including a first in Dublin, two new locations in London, and a hotel in Washington DC Georgetown, marking the brand’s third in the city.
And the hotel brand is not stopping there. Having already doubled its portfolio since 2018, citizenM continues to seek new developments in key and gateway cities across North America and Europe.
Main image credit: citizenM
