Hilton Worldwide Expands DoubleTree by Hilton Portfolio in Australasia

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Hilton Worldwide have recently signed a multi-unit management agreement with SKS Group to manage two hotels, located in Perth and Fremantle, Western Australia. The hotels will be branded DoubleTree by Hilton and will join Hilton Worldwide’s existing portfolio of 20 hotels in Australasia.DoubleTree by Hilton Perth Waterfront will be located at 351 Riverside Drive, Perth adjoining Barrack Square and fronting the Swan River. The 241-room hotel will boast stunning panoramic views of the Swan River and will include a restaurant, bar, executive lounge, business centre, gym, pool and event spaces. Construction is expected to commence in mid- 2014, with an anticipated opening date in mid-2016.

DoubleTree by Hilton Fremantle will be located at Point Street, Fremantle, overlooking Princess May Park and central to the “Cappuccino Strip” of South Terrace. This 150-room hotel will feature a restaurant, bar, business centre, gym, pool and event spaces. Construction of this hotel is expected to commence in 2014, with an anticipated opening date in 2017.

John Greenleaf, global head, DoubleTree by Hilton, said, “Our continued growth around the world adds locations for our guests to experience our award-winning CARE culture – which stands for ‘Create A Rewarding Experience’ for guests, team members and the community. We remain dedicated to tailoring our service offerings and product to the needs of business and leisure travellers who seek an upscale, full-service hotel experience in the market.”

“Hilton Worldwide has had a strong presence in Australia for over 40 years with the Hilton Hotels & Resorts brand, and we are very committed to further expanding our brand portfolio in the region. These two exciting new DoubleTree by Hilton developments will join our three existing DoubleTree by Hilton Hotels in the Northern Territory and are part of our growth strategy for this powerful brand in Australia,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide.

Guests will enjoy the characteristic qualities found at more than 370 DoubleTree by Hilton locations across six continents, including the signature warm chocolate chip cookie presented to every guest upon arrival, an array of upscale amenities and guest services, the rewards of the Hilton HHonors guest loyalty programme and a unique and caring team member commitment to the local community.

SKS Group is the Perth-based overseas investment arm of MB Group, based in Johor Bahru, Malaysia. MB Group has a 30-year track record in real estate development, property construction, building materials trading, hotel development and hospitality management, and credit financing in Malaysia. Alan Sim, principal of SKS Group said, “I am very excited to undertake these two projects which has a combined Gross Development Value of over AUD$160 Million with Hilton Worldwide, and to bring the world-renowned DoubleTree by Hilton brand to Perth and Fremantle.”

Daniel Fountain / 17.04.2014

Editor, Hotel Designs

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