Shower for the freshest thinking

150 150 Daniel Fountain
  • 0

Have you experienced new ideas, fresh thinking and improved creativity as a result of your daily shower? A new survey conducted on behalf of Hansgrohe shows that 72% of the globe has so you’re not alone; in fact, 14% of people have showers with the only reason being to generate new ideas.The survey, developed for the launch of the new extended Raindance Select shower range from Hansgrohe, reveals that the feel of the water together with the tranquility of the shower experience and being alone helps generate new ideas and fresh thinking. The Raindance Select shower range allows you to choose hard, soft or massaging jets at the push of a button – enhancing your shower experience and hopefully your creativity.

Other interesting findings from the survey include:
* People spend an average of 70 minutes in the bathroom each day
* Women spend longer in the bathroom with an average of 73.39 minutes versus men’s average of 67.08 minutes
* 25-34 year olds shower most often and 55-64 year olds shower least often
* Across all countries, more members of the younger age groups (18-24 and 25-34) showered specifically for new ideas, fresh thinking or problem solving

Scott Barry Kaufman Ph.D., a cognitive psychologist and expert in the field of creativity, commented: “It’s both surprising and fascinating to learn that people are more creative in the shower than they are at work, with Hansgrohe’s findings reinforcing existing research on the importance of relaxation for creative thinking. The relaxing, solitary and non-judgmental shower environment may afford creative thinking by allowing the mind to wander freely, and causing people to be more open to their inner stream of consciousness and daydreams.”

Richard Grohe, Deputy CEO of Hansgrohe, said: “As one of the leading innovators in the sector, at Hansgrohe we firmly believe that you get great ideas under a great shower. We are delighted to offer our customers the new extended Raindance Select range which is yet another example of our attention to detail and quality. We’re among the first in the industry to produce a button to change jet sprays, offering convenience and a truly bespoke shower experience.”

Hansgrohe’s Raindance Select shower range offers a choice of three jet sprays at the touch of a button (Rain, RainAir and Whirl) – blending innovation, and design with convenience. ‘Gentle’ and ‘strong’ shower rain together with a ‘massaging’ spray offer a bespoke shower experience for consumers and Hansgrohe is proud to be among the first companies to offer this innovation.

Daniel Fountain / 28.02.2014

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: xxxxxxxxxxxxx

Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.