IHG brings new luxury brand to Liverpool

Vignette Collection is IHG Hotels & Resorts’ first collection brand and is a family of one-of-a-kind properties in sought-after urban and resort locations where guests can indulge in a growing passion for stays that are authentic, experiential and considerate. The Halyard at Ropewalks Liverpool, Vignette Collection will open later this year under a franchise agreement with Molo Hotels and will be operated by Lighthouse Hotel Management. The 133-key luxury hotel, designed by Ica, is set in the historic Ropewalks district in the heart of Liverpool, boasting a restaurant, an on-site gym, conferencing facilities and roof top terrace that will further boost the area’s reputation as a gastronomic hub.

Image credit: IHG Hotels & Resorts

“We’re thrilled to be bringing Vignette Collection to the UK – a new luxury brand in an established market for IHG,” commented Willemijn Geels, VP Development, Europe, IHG Hotels & Resorts. “Vignette Collection gives strategic partners and owners, like Molo Hotels, the opportunity to retain their distinctive hotel identity, while benefitting from IHG’s global scale, Luxury & Lifestyle expertise and powerful IHG One Rewards loyalty programme. The brand has shown incredible success across the globe in its first year, with 14 hotels signed or opened, which speaks volumes to its emphasis on delivering one-of-a-kind stays and memorable moments alongside a commitment to more responsible travel. Liverpool’s popularity continues to grow as a hub of culture and I’m confident the luxury offering of Vignette Collection will bring a new offering to the city.”

Image credit: IHG Hotels & Resorts

“I’m so excited to be opening the first Vignette Collection hotel in the UK,” said Ross Morrow, Managing Director, Molo Hotels. “We see a gap in the market to deliver luxury stays in Liverpool and we’re excited to partner with IHG Hotels & Resorts to deliver a hotel that celebrates the history of such an important city. Liverpool is a thriving market with growing demand and IHG’s enterprise system will allow us to better serve guests at The Halyard at Ropewalks Liverpool, Vignette Collection from later this year.”

The signing of The Halyard at Ropewalks Liverpool, Vignette Collection follows a number of signings for the brand across Europe, including in Reit im Winkl, Germany and Budapest, Hungary and the opening of the first European Vignette Collection hotel in Porto, Portugal. More than 100 properties globally are anticipated to join Vignette Collection over the next 10 years.

Main image credit: IHG Hotels & Resorts