Louvre Hotels Group announces the launch of new websites and new partnership with TripAdvisor

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Louvre Hotels Group, a major player in the hotel industry both in France and internationally, is announcing the launch of new websites for its Premiere Classe, Campanile and Kyriad brands, as well as the start of a partnership with TripAdvisor. To offer a higher quality of online customer experience
With the launch of these websites, Louvre Hotels Group is once again demonstrating their focus on improving the online customer experience.

The new sites are built for speed and efficiency and have significantly reduced the time and clicks needed to reserve a room of customer’s choice. Clients of the Group’s brands will also benefit from the best available offers thanks to an automatic price-comparison display. This multi-brand search tool will enable customers to make their choice based on the prices proposed by Première Classe, Campanile and Kyriad.

Improving the customers’ online experience will be achieved by grouping and presenting all the relevant information in one place.

With this in mind, Louvre Hotels Group has established a partnership with TripAdvisor, the world’s largest travel site*. Rather than having to research multiple websites, customers of Première Classe, Campanile and Kyriad will have access to all the information necessary to make their choice directly on the hotels’ websites: the overall TripAdvisor rating and the five most recent reviews in each language for each hotel.

This innovation should significantly improve Louvre Hotels Group’s online conversion rate due to the transparency of the system and the reputation of TripAdvisor. TripAdvisor gets 60 million visitors every month and 60 new contributions are made every minute to its reviews. The multiple TripAdvisor sites, representing 30 different countries and in 21 different languages, has 36 million members and more than 75 million reviews and opinions from travellers around the world.

To improve the competitiveness of Louvre Hotels Group
Online content distribution has become a major factor for success within the hotel and restaurant industry. The implementation of these new platforms will allow the Group to be more competitive in this ever-increasingly important aspect, where specialists have already appeared.

• The revamping of the websites is the product of the same brainstorming that identified four objectives for the online image of Louvre Hotels Group:
• Simplify access to numerous functionalities such as the use of promotional codes, direct links to group-bookings for more than 9 rooms, the possibility to subscribe to a newsletter on every page, a prominent position for the Group’s call center phone numbers etc.
• Optimize the customer content and layout to improve the sites’ prominence on search-engines like Google (SEO) and to get more out of the purchase of key words (SEM)
• Increase internet traffic from search engines by exploring other key entry-points
• Improve the site’s conversion rate on bookings thanks to dynamic content allowing to further promote destinations and special offers etc.

Chinmai Sharma, VP Revenue & Distribution Management of Louvre Hotels Group, said: “We are very proud of the new web sites that we have created for our brands Première Classe, Campanile and Kyriad. They meet the high standards of Louvre Hotels Group by delivering a very high-quality online customer experience and making it even easier to make a reservation at one of our many hotels. The new sites will increase our online visibility due to improved response time, rich content and ease of use, which will eventually translate into increased reservations and revenue for our hotels.”

“We are delighted to be partnering with Louvre Hotels Group, one of the leading European players in the hotel industry. This partnership will allow the Group’s customers to have access to TripAdvisor reviews for well-known brands such as Première Classe, Campanile and Kyriad”, Maud Larpent, Senior Manager, Partnerships at TripAdvisor stated. “This initiative demonstrates the Group’s commitment to transparency and means that visitors to the brands’ websites will be able to base their booking decisions on the views and opinions of travellers. We are also looking forward to helping Louvre Hotels Group collect feedback from their customers and to be working with hotel management to highlight the importance and influence of their responses to customer comments.”

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

Daniel Fountain / 19.01.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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